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Feb
21
Promote Your Small Business on Facebook
Posted by Meredith on 21 February 2020 11:13 am

If you have a small business and it’s not on Facebook, then you’re missing out on a bunch of FREE advertising. Yes, free advertising! Of course, like Google, there are opportunities for paid advertising on Facebook. But every small business should be on social media, especially on Facebook. The most common age of Facebook users is between the ages of 25-29 at 29.7% of users according to Zephoria. This is also the most targeted age for marketers. So why don’t you promote your small business on Facebook? Here’s how to start.

promote your small business on Facebook

First of all, create a Facebook business page. Add all of your important business information; name, contact info, hours, products, website if you have one. Make your profile picture your business logo, and add a cover photo that accurately reflects your business.

Once you’ve created the Facebook page, you need to update it regularly. That means at least once a day. Users like to see behind the scenes photos too, such as employee photos, anniversaries, and things that show off your business. They like pictures and videos, just keep them on brand with what you’re trying to promote. Use Facebook’s free tool “insights” if you’re unsure of what and when to post.

Friends of Fans is Facebook’s “word of mouth”, so encourage people to “check-in” or to tag your business in a post. You can do this by having them check in to receive a discount or tag to enter a contest. When a fan does this, their friends will see this and see your business. Free Advertising!

Create events! Whether it’s a grand opening, a sale, a special tasting, whatever it is, create an event. That event will show up in the events tab, and people will see it. When people are interested in it, or check that they’re going to it, their friends will see that too!

Engage with your fans as well as with other pages. Be sure you’re responding to questions and comments on your page. It’s equally important that your page is interacting with similar pages, as well as local businesses. These actions will help get your business name out there.

If you need some help getting your business set up on Facebook or other social media outlets, Webtivity Marketing & Design has got you covered, reach out to us online or give us a call at (941) 753-7574!

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Feb
18
5 Ways to Build Online Credibility
Posted by Meredith on 18 February 2020 09:39 am

What is it that makes a business credible online these days? When businesses are competing for the same space in Google’s SERP’s, often it comes down to which business is more credible. So let’s break down some ways to build online credibility.

Build Online Credibility

Search your business profile online and make sure that not only are all elements filled out accordingly, but that they match, and that they’re interesting to read. Add elements that would make you feel like the business is trustworthy if you were searching, such as pictures, logos, or an address. Include your staff if you have any.

Yes, we’ve said it before but blog. Become an authority – an expert in your field. Don’t just blog, but blog often. Not only does blogging increase your online search engine traffic, but it can also increase your leads, and help to back up your sales pitch if necessary.

Get active on social media accounts. More often than not, after someone finds a business online, they go looking for that business on Facebook, Twitter, or Instagram. If they find an active social media presence, that business automatically gets a leg up on the competition. By being social, you create trust and connect with your online audience. Be authentic, transparent, and be sure to listen and to respond to comments, questions, and reviews in a timely manner.

Highlight what it is that makes YOUR business unique! What makes you stand out? Whether it’s your standards, your warranty, or your timeliness. Whatever it is that makes you different from your competitor, show it, improve upon it, and make sure your customers feel good about choosing your business over another.

Nothing stands out to a potential buyer more than proof of credibility. Proof of credibility can include testimonials from previous clients, any awards your business has received, memberships/badges with credible associations, endorsements from credible sources, and even degrees from academic institutions. The more sources you provide, the more confident you will make potential consumers trust in your business.

If you need help increasing your online credibility in the Bradenton or St. Petersburg area, give us a call or reach out to us online!

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Jan
27
10 Things to Know About Online Reputation Management
Posted by Meredith on 27 January 2020 02:56 pm

Owning a business today, is ten times harder than it was ten years ago. Word of mouth spreads like wildfire with the popularity of social media platforms such as Facebook, Twitter and Instagram. Maintaining your reputation across these mediums is important, and requires strict diligence. A little effort goes a long way. Here are 10 things to know about online reputation management.

Online Reputation Management

  • It’s important for your business to be present across all types of internet properties. This begins with having a website.
  • Create social media accounts for your business, this should include all the major ones such as Facebook, Instagram, Twitter, LinkedIN and YouTube. Keep them active, and engage with your followers to help build trust.
  • Claim your business on Google My Business, Yelp, and anywhere consumers might be leaving reviews. For example if you’re in the travel industry, you’d want to consider Trip Advisor as well.
  • Blog on your company website. Not only will it improve your company’s rankings for SEO, but it goes a long way in building your company’s reputation.
  • It’s important to listen to what’s being said about your business. Listen through social media, listen online, and listen to your business reviews. Like mentioned above, today word of mouth spreads like wildfire! All it takes is a quick Google search and anyone can see what is being said about your business. You don’t want to be driving potential customers to the competitor.
  • Respond to all reviews, but be sure to apologize when responding to negative reviews. Do this publicly, then you can take it offline and come to a resolution. But by being transparent with your apology, it can help to bring the situation to a close. Be sure that the apology is authentic, consumers can see right through nonsense, and with the amount of  competition out there, they will be quick to take their business elsewhere.
  • Whatever you do, don’t get into an argument with customers online. It only makes your business look bad. Like mentioned above, take it offline. Ask them to call you, or send you a direct message. You’ve still shown that you’re addressing the problem. Showing your professionalism is more important than proving you’re right.
  • Focus on customer service. Customers will notice how you treat them, and that is key to building a great reputation. They will be more apt to forgive mistakes if they’re treated well.
  • Ask your customers for reviews. You can also leave signs at your counter, leave links at the bottom of emails or receipts. When you receive reviews, post them to your website and social media accounts.
  • Not only do the number of quality reviews matter when potential customers are looking to do business with you, but it matters how current the reviews are. This is why it is important to keep a steady stream of reviews coming in.

Remember, the major review sites have steps in place for inaccurate reviews. If you have a review from someone who was not a customer, you do have the right to flag it as inappropriate, or in violation of the site’s guidelines. For help maintaining your online reputation for your business, contact us. Webtivity is here for you.

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Sep
23
Webtivity Marketing & Design: Proud Sponsor of Learn@Lunch
Posted by Meredith on 23 September 2019 02:46 pm

Proud SponsorWebtivity Marketing & Designs is excited to announce that we are a proud sponsor of Tampa Bay Beaches Chamber of Commerce’s upcoming Learn@Lunch “How to Use Storytelling to Promote Your Brand Across Social Media” taking place this Thursday, September 26th at the Holiday Inn Harbourside Hotel & Suites at 401 Second Street, Indian Rocks Beach, FL 33785. The event runs from 11:30am to 1:00pm and is $15.00 for Chamber Members, and $20.00 for non-members.

This Learn@Lunch will help to teach attendees how to use storytelling to promote their brands across social media. While enjoying lunch, there will be a discussion about how businesses should focus on knowing their audience, as well as how to create great content so they can become good storytellers on their different social media platforms; especially on Facebook, Instagram, and Twitter. There will be different examples of stories and content which have been used in social media and have resonated with the audience here in the St. Petersburg and Pinellas County markets.

Speaking at the Learn@Lunch is Matthew Cimitile, the Communications Officer for the University of South Florida St. Petersburg (USFSP). Matthew reports and writes news and events for USFSP print, online and social media platforms. He also serves as their contact person for media requests, and assists in crisis communication.

For more information, or to register for the Learn@Lunch, click here.

 

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Jul
22
Facebook is Changing Mobile Media Aspect Ratio and Text
Posted by Meredith Bardsley on 22 July 2019 05:13 pm

mobile media aspect ratioWith all the focus being placed on mobile, here are some important changes that are coming for mobile devices. Facebook is changing the mobile media aspect ratio.  This is the proportional relationship between the width and the height for both photos and videos which are shown in the news feed on mobile devices. Additionally, Facebook is limiting the amount of text that is shown in a mobile news feed post.

Here are the new specs you need to be aware of if you’re optimizing posts for Mobile Facebook Newsfeeds.
Aspect Ratios for Photos and Video:

  • The maximum height for both photos and videos is being reduced from a 2:3 aspect ratio to a shorter 4:5 in the mobile news feed.
  • Media which is taller than 4:5 will be hidden, meaning users will have to tap on it to see it in full.
  • There will be less text shown in mobile news feed posts, dropping from 7 lines of text down to 3 lines of text. Users will be prompted to “click to view” additional text for posts containing more than 3 lines of text.

Facebook says these changes are “designed to simplify our formats and improve the consistency of our mobile experience.”

These changes will be effective on August 19th, 2019. It might not seem like a big change, but as mentioned above, with the majority of users being mobile users, it will change their experience, so it’s important to think about how text and photos are formatted going forward. This allows for a few weeks of adjusting to formatting media shorter, and with fewer lines of text.

Facebook is always changing things up, Webtivity is here to keep you informed and up to date with all the latest marketing and web design trends in this ever evolving world wide web! If you’d like to learn more, request a consult.

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Jul
17
Boost Engagement on Facebook without Using Paid Ads
Posted by Meredith Bardsley on 17 July 2019 11:35 am

boost engagement on FacebookGetting users to engage on Facebook posts isn’t the easiest thing these days. With all the algorithm changes and the business page changes, the focus on groups, and messaging, it seems that paid advertising is the only way to go. But that isn’t always true. You can boost engagement on Facebook without paid ads. Here’s how.

 

 

Use Facebook Insights to Your Advantage

Facebook has an insights tool, this tool allows you to see what your users like about what you’re posting. Using those insights as a tool for future posts can help to improve your results moving forward, they can also help guide you as to how often and when you should be posting.

 

Use Questions

Have you noticed that people love sharing knowledge? If you can start a debate on your page it is sure to entice activity. The only thing you have to be sure to do is promptly answer questions. If there isn’t going to be someone around to be available to manage the Facebook page promptly, it probably isn’t the best idea. If someone is available, it’s a great idea. People love feeling like they’re a part of a bigger conversation, and that they’re being listened to. Facebook promotes popular content, so the more engagement on your posts, the better.

Different Ways To Engage Users

There are several ways to engage users on a business Facebook Page. Just be sure to stay within Facebook’s guidelines if you’re using giveaways or contests. Facebook has made it easier to have users interact with business pages. Some of the more popular ways to get users involved include:

• Videos
• Online quizzes
• Contests
• Watch Parties
• Live Videos
• Voting

Hopefully these tactics gave you some ideas for ways you can boost engagement for your Facebook Business page. For more tips and tricks read this article.

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