Search Engine Optimization (SEO) is a vast field, and while on-page SEO focuses on optimizing elements within your website, off-page SEO deals with external factors that influence your site’s authority and rankings.

What is Off-Page SEO?

Off-page SEO refers to actions taken outside of your website to improve its credibility, relevance, and authority in the eyes of search engines. This includes backlinks, social media marketing, brand mentions, and more.

Why is Off-Page SEO Important?

Google considers backlinks and other off-site signals as key ranking factors. Here’s why off-page SEO is crucial:

• Improves search rankings – The more quality backlinks you have, the higher your site can rank.
• Increases website authority – When other authoritative sites link to yours, it boosts your credibility.
• Enhances brand exposure – Social media and guest blogging introduce your brand to new audiences.
• Drives referral traffic – Quality backlinks bring in direct visitors from external websites.
• Builds trust with search engines – Google considers off-page signals to assess your site’s reputation.

Key Off-Page SEO Techniques

Here are the most effective strategies to improve off-page SEO:

1. Link Building

Backlinks are among the most influential ranking factors in SEO. The quality and quantity of backlinks to your site indicate to search engines that your content is valuable.

• Guest Blogging – Write high-quality content for authoritative sites in your niche.
• Broken Link Building – Find broken links on other websites and suggest your content as a replacement.
• Skyscraper Technique – Identify popular content, create a better version, and ask websites to link to yours instead.
• Forum Participation – Engage in niche forums and provide helpful answers with relevant links.
• Directory Submissions – List your website on high-authority directories for additional backlinks.

2. Social Media Marketing

Social media engagement signals trust and brand authority. Although social signals may not directly impact rankings, they drive traffic and brand visibility.

• Share your content on Facebook, LinkedIn, X (formerly Twitter), TikTok, Bluesky and Instagram
• Encourage social sharing to amplify reach
• Engage with users by responding to comments and messages
• Collaborate with influencers for greater exposure

3. Brand Mentions and Citations

Search engines recognize brand mentions (linked or unlinked) as trust signals.

• Get mentioned in news articles, blog posts, and reviews
• Ensure your business is listed in Google Business Profile, Yelp, and industry-specific directories
• Work with influencers and industry experts to increase citations

4. Content Marketing Beyond Your Website

Creating valuable content outside your website can boost your authority.

• Publish articles on platforms like Medium and LinkedIn
• Create visually appealing infographics and share them on Pinterest and infographic directories
• Engage in podcast interviews and webinars to establish thought leadership

5. Influencer Outreach

Building relationships with industry influencers can enhance credibility and drive traffic.

• Collaborate with influencers for guest posts or social media shoutouts
• Request expert contributions to your blog posts
• Get influencers to review or mention your products/services

6. Local SEO and Citations

For businesses targeting local audiences, local SEO is crucial.

• Optimize your Google Business Profile
• Get listed in local directories and review sites
• Encourage satisfied customers to leave positive Google and Yelp reviews

7. Participate in Online Communities

Engaging with online communities helps drive traffic and establish authority.

• Answer questions on Quora and Reddit
• Join and participate in Facebook and LinkedIn groups
• Provide value in discussions without spamming links

Common Off-page Seo Mistakes to Avoid

• Read more »

With only a little more than a month left until 2018, it’s time to start thinking about your social media marketing strategy for 2018. Grabbing people’s attention is becoming a bit harder, there’s more competition, and duplicated competition. Considering our attention span has decreased, there isn’t a big opportunity to grab the attention of our users. These 5 trends are what we think you need to be prepared for in 2018.

1. Video

Video again will be one of the biggest trends. Instagram’s stories are becoming increasingly popular.

You will find more statistics at Statista

See how much it’s grown compared to the lack of growth with its biggest competitor, Snap Chat.

2. Virtual Reality

Both of Apple’s new phones the iPhone 8 and the iPhone X have been built with chips included to allow users an augmented reality experience. Take that and Facebook’s  project Spaces, a place where users can go live from VR and their friends can follow along and interact in this virtual environment as if they are in the same room!

3. Chatbots

With the decreasing attention span of consumers, expect chat bots to play a big role in the upcoming year. Chatbots are easy to design, and allow brands to quickly interact with their customers. Facebook’s Messenger connects you to over 1.3 billion people monthly!

4. Influencer Marketing

All you have to do is open Instagram and you see many different brands using celebrities and real influencers with many followers promoting their brands. Sponsored content is one of the most powerful ways for brands to reach consumers by helping advertisers connect to new audiences as well as engaging existing users.

5. Generation Z

It’s no longer a Millennial market, it’s all about Generation Z. Generation Z has grown up using cell phones, and the internet. They’re all about speed and customer service, their attention span is 8 seconds.  The oldest ones are now entering the workforce, and they’re focused on social issues and social responsibility. Currently 1 in 5 Americans belong to Generation Z with 96% owning a smart phone.

Final Thoughts

We are in an age of instant gratification. We want to buy things instantly, we want our news instantly. We don’t like to wait for anything. Advertisers will be turning to social media platforms such as Instagram and Snapchat to use videos and disappearing content to reach users. Social media gives so many opportunities to connect advertisers with audiences helping both their brand and their followers. How are you planning for 2018?

The post Social Media Marketing Trends for 2018 appeared first on Webtivity Marketing & Design News.

Webtivity  team has grown and we feel like it is time for you to meet us all, to put some faces behind the company and to know more about what we do all day.

What is your name? Terry Thompson

Where are you from? Trout Creek, Michigan

How did you get to Webtivity? Bought the company in 2009

How would you explain your job? Man of many hats.

What is your favorite color? Blue

I can’t go a day without… Coffee and my dogs.

Where can we find you on the weekend, and doing what? Camping or hanging out by the pool.

What is your name? Brian Dubil

Where are you from? Born and raised in Sarasota Florida. 

How did you get to Webtivity? I completed my AS in computer graphics and design. I was looking for a job in the design field. I heard about a job opening at Webtivity through a friend, went in for the initial interview and the rest is history.

How would you explain your job? Diverse, you never really know what you will be getting into day to day.

What is your favorite color? Dark Green or Navy Blue.

I can’t go a day without… Tea, love me some tea!

Where can we find you on the weekend, and doing what? Spending time with the family, whether it’s being lazy on the couch, out paddle boarding or on an adventure they are always with me.

What is your name?  Tim Seward

Where are you from? Rockville, MD/ just outside of Washington DC 

How did you get to Webtivity? Met Terry at a local St. Pete business.

How would you explain your job? Customer Relations. I get the client and keep them happy. I liaison between the marketing team and the client. I go to community meetings to keep the face of Webtivity current and alive. SALES!

What is your favorite color? Blue

I can’t go a day without… COFFEE!!!… And music

Where can we find you on the weekend, and doing what? At home, working on the house OR out with friends laughing…the gym too.

What is your name? Didier Bizimungu

Where are you from? I am originally from a small country in East Africa called Rwanda. 

How did you get to Webtivity? I was lucky enough to be hired by the Webtivity family shortly after graduating from the University of South Florida

How would you explain your job?  My job varies day by day. From entire campaign management to minute details that might take a few days. The constant theme to my job would be the excitement; every day presents a different challenge.

What is your favorite color? My favorite color is blue. It invokes a calm emotion within me.

I can’t go a day without… That would be a prayer.

Where can we find you on the weekend, and doing what? You will find me in nature either hiking, biking, playing with my dog at the park, or even just taking long walks.

What is your name? Meredith Bardsley

Where are you from? Beverly, located on the North Shore of Massachusetts. 

How did you get to Webtivity? I moved to FL (finally) and was fortunate enough to see the job posting, thought it was perfect for me, and I got the job!

How would you explain your job? I do many different things day-to-day. I manage social media accounts; write blog posts, online marketing, website support, customer service. I learn something new here every day!

What is your favorite color? Purple. My condo up north was ALL purple!

I can’t go a day without… Coffee and the ocean

Where can we find you on the weekend, and doing what? Enjoying all that is Florida! Running, kayaking, paddle boarding, boating, yoga, visiting one of our many preserves, and taking pictures of rainbows and sunsets.

What is your name? Janvier Nshimyumuremyi

Where are you from? Kigali (Rwanda) 

How did you get to Webtivity?  I was referred to Webtivity by a friend.

How would you explain your job?  Responsible for delivering marketing programs to support the growth and expansion of our clients’ company products and services.

What is your favorite color? Blue

I can’t go a day without… talking to my daughter.

Where can we find you on the weekend, and doing what: Most of the time, I spend my weekend with family, road trips and spend lot’s of time either at the pool or the beach.

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