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Jan 17 |
The Role of Artificial Intelligence in Digital Marketing
Posted by Brian Dubil on 17 January 2025 10:06 am |
In the ever-evolving landscape of digital marketing, one technological advancement stands out as a game-changer: artificial intelligence (AI). From personalized recommendations to chatbots, AI is transforming how brands engage with customers, optimize campaigns, and achieve measurable results. This article explores the pivotal role AI plays in digital marketing and how it is shaping the future of the industry. ![]() Personalization at ScaleOne of the most significant contributions of AI to digital marketing is its ability to deliver personalized experiences at scale. By analyzing vast amounts of customer data, AI can identify patterns, preferences, and behaviors. This enables marketers to tailor content, product recommendations, and advertisements to individual users. For instance, e-commerce giants like Amazon leverage AI algorithms to suggest products based on a customer’s browsing and purchase history, enhancing user satisfaction and driving sales. Predictive AnalyticsAI-powered predictive analytics tools help marketers anticipate customer needs and behaviors. By examining historical data, these tools can forecast future trends, allowing brands to make informed decisions about campaign strategies and resource allocation. Predictive analytics also improves lead scoring, helping sales teams focus on high-value prospects and increasing conversion rates. Enhanced Customer EngagementChatbots and virtual assistants, powered by AI, are revolutionizing customer engagement. These tools provide instant responses to customer queries, ensuring 24/7 support and improving user experience. Platforms like Facebook Messenger and WhatsApp have integrated AI-driven chatbots to handle customer inquiries, resolve issues, and even guide users through purchase processes. This not only reduces operational costs but also builds stronger customer relationships. Smarter Content CreationAI is also reshaping content creation. Tools like GPT models can generate blog posts, social media updates, and ad copy, saving marketers time and effort. While human creativity remains essential, AI tools can provide a foundation or enhance existing content. Additionally, AI can analyze audience preferences to determine the most effective type of content, format, and tone, ensuring maximum engagement. Optimized Advertising CampaignsProgrammatic advertising, powered by AI, has revolutionized the way digital ads are bought and displayed. AI algorithms can analyze user data in real time to determine the best audience, timing, and platform for an ad. This level of precision minimizes wasteful spending and maximizes ROI. Platforms like Google Ads and Facebook Ads rely heavily on AI to optimize campaigns and deliver relevant ads to target audiences. Sentiment AnalysisUnderstanding customer sentiment is crucial for brand success. AI-driven sentiment analysis tools monitor social media platforms, reviews, and other online content to gauge public opinion about a brand or product. This real-time feedback helps marketers address concerns promptly, refine strategies, and maintain a positive brand image. Challenges and Ethical ConsiderationsDespite its numerous benefits, the integration of AI in digital marketing comes with challenges. Data privacy is a significant concern, as marketers must ensure compliance with regulations like GDPR and CCPA. Additionally, over-reliance on AI can sometimes lead to generic or impersonal interactions, which may alienate customers. Ethical considerations are equally important. Transparent use of AI and clear communication with customers about how their data is being used are essential to building trust and maintaining brand credibility. The Future of Artificial Intelligence in Digital MarketingAs AI technology continues to advance, its role in digital marketing will only expand. Innovations such as augmented reality (AR), voice search optimization, and AI-driven video production are already on the horizon. These advancements promise to make marketing more interactive, personalized, and efficient. In conclusion, AI is not just a tool but a transformative force in digital marketing. By leveraging AI, brands can connect with customers more effectively, optimize their strategies, and stay ahead in a competitive marketplace. As marketers navigate this AI-driven era, the key will be to balance technology with human creativity and ethical responsibility. The post The Role of Artificial Intelligence in Digital Marketing appeared first on Webtivity Marketing & Design. Read more » | |
Oct 19 |
Be Aware Of a New Phishing Attempt
Posted by Webtivity on 19 October 2021 11:07 am |
October is Cyber Security Month, and with it comes yet another Phishing attempt. Here’s what you need to be on the look-out for. It’s an email which looks like it’s coming from the USPS, but it isn’t. The email is telling you that you have a package sitting at the post office and you need to come get it. That they’ve tried to deliver it to you. But as with all phishing attempts, there are some obvious spelling errors, as well as grammar mistakes. ![]() Here are some other points, it isn’t speaking directly to your company, or even your address. And the reply to address is some place not in the country. The tracking ID isn’t even valid. These are important factors when looking at emails like this. When you stop and look at all the facts, it really stands out as a fake email, just trying to get you to click on it. So please, when you get an email that looks fishy, be aware of the fact that it probably is. If you have to ask yourself, is this legit? More often than not, it is indeed not legit at all. If you are still questioning it, and want some reassurance, send us an email here at Webtivity, or give us a call. We’re happy to answer any question you have. But don’t forward the email if you think it’s suspicious, take a screen shot of it, and send us the picture. We don’t want you forwarding any phishing emails. The post Be Aware Of a New Phishing Attempt appeared first on Webtivity Marketing & Design. Read more » | |
Nov 25 |
Happy Thanksgiving from Webtivity Marketing & Design
Posted by WDS on 25 November 2020 10:11 pm |
It’s the time of year when we usually all gather around a table with our family and friends to celebrate what we’re most thankful. While a lot of us will still be spending time with the immediate family, some of us may have to sacrifice in terms of the number of people we have around the dinner table. It’s not all doom and gloom. With social media and technology in our everyday lives, it’s easier than ever to include the whole family and family friends that usually joins us around the turkey. With video calls like FaceTime, Facebook Messenger, and Zoom, it is possible to see Grandma and the grandkids as we enjoy our holiday meal and give thanks. Here are some helpful tips on how to stay safe during a funky year’s Turkey Day: Sanitize!With the kitchen being the chef-of-the-day’s safe zone, squeezing into the sink may be quite the task. Consider scattering bottles of hand sanitizer around the house for your immediate family members. Designated tablet/computer personWhile meeting with family virtually, there’s potential for many different hands all over the same device. Let’s be smart about how we bring virtual dinner guests to the table by designating one person to operate video calls. This practice should also be considered when sharing a bottle of wine or pitcher of iced tea. Fewer guestsThis is the one we’re all dreading, but desperate times call for desperate measures. Sure, we want all the usual guests over for the holiday, but is the family’s health really worth it? Consider reducing the number of people around the table to keep some wiggle room between each other. Maybe put the kids’ table in an adjoining room. It’s a strange year with sacrifices to be made by all of us. But with vaccines on the horizon, hopefully we’re on our way to Thanksgiving as we remember it. And the efforts we make this year could help ensure that everyone we love is healthy enough to join us for the next one. We wish all of our loyal customers, family, and friends a safe and healthy Thanksgiving! The post Happy Thanksgiving from Webtivity Marketing & Design appeared first on Webtivity Marketing & Design. Read more » | |
Jul 31 |
Webtivity Launches New Website for Kirkey Roofing!
Posted by WDS on 31 July 2020 08:05 am |
Kirkey Roofing: We are family and we treat every client like family! After: Before: Kirkey Roofing has been serving Sarasota, Charlotte, and Manatee Counties since 1951. They felt their website did not accurately reflect the quality of service they provide. It was not designed with mobile-first methodologies in mind leading to lackluster performance in garnering the company the leads it expects from their online presence. Webtivity Marketing & Design created the new website with Kirkey Roofing’s vision and mission firmly in mind. The new state of the art website has been designed using the latest technology so that it is compatible with today’s browsers and mobile devices. Webtivity employed a mobile-first design in keeping with the highest search engine optimization standards in designing and launching the website from the ground up. This new website highlights Kirkey’s exclusive roofing services. Particular focus was taken to highlight the impressive credentials the company has collected in its 69 years of operation. Kirkey Roofing wanted a modern website that flies in terms of speed. For Webtivity, this meant working with them to build a website, in keeping with their branding, to espouse their services while remaining sleek and efficient. The site is built on the WordPress platform using the latest components for speed and search engine optimization. The Kirkey Roofing website is a one-stop, self-contained platform that delivers information in a simple yet effective manner. The ease of navigation and use, combined with the state-of-the-art components, make it a pleasure for customers to learn more about Kirkey before making a buying decision. Call to action buttons are clear and concise in case potential clients want to request more information. About Kirkey Roofing Established in 1951, with 69 years of roofing experience, Kirkey Roofing’s team of roofing specialists know which roofing systems have stood the test of time and have the technical expertise to install the best roofing systems to protect your home. Specializing in residential re-roofs and repairs, Kirkey Roofing’s highly trained, skilled, and trusted professionals provide you the best quality, service, and value and understand the needs and concerns of homeowners, neighbors and HOA’s. For more information, please visit www.kirkeyroofing.com. About Webtivity Marketing & Design: Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget. For more information, please visit www.webtivitydesigns.com. Webtivity Marketing & Design – Contact Tim Seward, Business Development Director Phone: 941-753-7574 x107 Kirkey Roofing, Inc. – Contact Patty Squier, CFO, Marketing Manager Phone: (941) 474-2113 The post Webtivity Launches New Website for Kirkey Roofing! appeared first on Webtivity Marketing & Design. Read more » | |
Jul 10 |
Online Reputation Management Case Study: Increasing Your Leads by 33% in 4 Months!
Posted by Didier Bizimungu on 10 July 2020 11:50 am |
Online Reputation Management Case Study There are no magic bullets in digital marketing, and anyone who claims to have one most likely has bad intentions for your marketing dollars. The online landscape has one avenue that comes eerily close to producing magic-like results for your marketing efforts. Online reputation management is an often-misunderstood critical component of an online marketing campaign. The Stats A recent study by ReviewTrackers found that 63.6% of all consumers check Google before patronizing a business. Search engines have recognized this consumer behavior and continue to increase the rewards, in the form of rankings, they give to companies with solid reputations. The recent 2020 State of the Local Industry Report by Moz found that reviews are the second most important factor in rankings, right behind Google My Business elements. Local Ranking Factors 2020 by Moz Introduction to the Case Study
Across the board, there is no other component that has the potential to supersize the returns to your business, regardless of your niche, like reputation management. Online Reputation Management Case Study Breakdown Client background
Client Goals
Converted Webtivity Strategic Goals
What is Online Reputation Management? Online reputation management is the strategic pursuit of public and private customer feedback to nurture and maintain a positive brand name online. The advent of the likes of Yelp, Angie’s List, and Thumbtack has brought to the forefront for business owners everywhere that reviews and references are still the most valuable currency of new business. In that manner, the online world is very much in line with the real world. The Problem
Campaign Strategy Webtivity’s strategy in this case study focuses on two sources of reviews; current and past clients. We employed a strategy centered around engaging, and in some cases re-engaging, the client’s customers to provide feedback on their experience with our client’s services. We use carefully crafted communications to encourage direct feedback of negative reviews to our client while stimulating positive reviews to be shared across third-party platforms such as Google, Superpages, and others. Campaign Tracking Results of a reputation campaign can be seen with an increase in local rankings, interactions with Google My Business, and increases in traffic. In this case, the emphasis is placed on the address, and phone number clicks on the client’s Google My Business page. Online Reputation Management Case Study Results The campaign period lasts from August 2019 to November 2019. As seen below in Figure 1, in that time the client’s total reviews went up from their original three to ten total reviews. That’s a 233% increase in reviews in just three short months! By comparison, it took the client nine years to gather three reviews. For a business their size, this is a significant jump in references from their clientele. Most importantly, compared to the previous four months, the period of August to November saw a 33% increase in the client’s GMB interactions from asking directions to their office to phone calls! Case Study Conclusion Online reputation management works. This case study represents a small snapshot of the possible results one can achieve with a strategic campaign focused on gathering client feedback. The rewards are innumerable from increased business to hearing from your clients directly on how you can improve your business. But don’t take our word for it, here’s the client’s feedback on Webtivity’s efforts: Prefer it short and sweet? Check out Webtivity’s handy online reputation management infographic below. This marks the end of our online reputation case study. If you are interested in garnering this type of result for your business, reach out to Tim at 941-753-7574 x107 or send us a message here.
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Apr 29 |
Google Ads Case Study: Increasing Conversions (Sales) by 28% While Reducing Costs by 21% in 6 Months!
Posted by WDS on 29 April 2020 10:03 am |
Google Ads Case Study The fundamentals of a successful Google Ads campaign are simple – the steps to get there, not so much. Getting to that coveted spot of a constantly improving advertising campaign requires a holistic approach that begins with the client and ends with well-executed strategy. In this Google Ads case study we’ll explore a local business that sells kayaks directly to consumers, without an e-commerce component. This e-commerce limitation allows us to use this as a comparative case for any business looking to increase foot traffic and therefore sales using Google Ads. Google Ads Case Study Breakdown Client Background
Client Goals
Internal Webtivity Goals
Defining Google Ads Google Ads is an online advertising platform developed and managed by Google to give advertisers an opportunity to shows ads to visitors to Google.com, Youtube.com, and a wide range of websites included in its advertising network. Although Google Ads’ offerings vary between display ads, video ads, and text ads they all employ the pay-per-click model. To put it simply an advertiser, pays per click from a potential client on a specific placement or website such as Google.com. Some variations feature pay per impression or ads shown as well although these are a lot less popular on the Google Ads platform. Campaign Strategy #1: Campaign Structure Webtivity set up the campaign to focus on the client’s main offerings. Special attention is paid to the three main geographical locations the client wants to target. An ad group for each kayak brand allowed for segmentation of targeting. Extensions in Google Ads such as the client’s phone number, address, sitelinks, and others. Extensions help ads stand out from competitor like the example below. #2: Tracking Campaign targeting is set to focus on conversions. In this case, Webtivity defines conversions as phone calls, phone number clicks and form submissions on the website. These data points are supplemented by client communication in instances where sales could be traced back to the campaign. #3: Optimization Tactics Custom landing pages are created where possible for every ad group. Landing pages allow for the targeted ad copy which increases keyword Quality Score leading to a reduction in the cost per click. And increases ad position. Non-performing keywords are constantly being removed to give producing keywords more ad impressions and increase conversions. New keywords are added based on Webtivity keyword research and the built-in Google Ads Search Terms report. New ads, text and display, are created on a regular basis. Experiments in different ad copy variations are employed to continually improve ad copy. Lower-performing ad copy is paused as ad options increase. Google Ads Case Study Results For accurate result tracking we measured two key metrics. Conversions and cost per conversions. Conversions allow us to track direct actions by advertising visitors that turn into clients. Cost per conversion allows us to show that over time the cost per client decreases due to Webtivity optimization of the campaign. For our purposes we tracked a six month period to allow for an accurate long term picture. As you can see below conversions increased by 28% while simultaneously cost per conversion went down by 21%! Case Study Conclusion Constant maintenance works. Most importantly a solid strategy is only as strong as those executing it. Through constant communication, detailed reporting, and a long term plan to produce results this campaign continues to grow at an exponential rate. The client is a happy referral from another current client and campaign is ongoing. This concludes our Google Ads case study. If you are interested in garnering this type of result for your pay per click campaign reach out to us at 941-753-7574 x107 or send us a message here.
The post Google Ads Case Study: Increasing Conversions (Sales) by 28% While Reducing Costs by 21% in 6 Months! appeared first on Webtivity Marketing & Design. Read more » | |