If you have a small business and it’s not on Facebook, then you’re missing out on a bunch of FREE advertising. Yes, free advertising! Of course, like Google, there are opportunities for paid advertising on Facebook. But every small business should be on social media, especially on Facebook. The most common age of Facebook users is between the ages of 25-29 at 29.7% of users according to Zephoria. This is also the most targeted age for marketers. So why don’t you promote your small business on Facebook? Here’s how to start.

First of all, create a Facebook business page. Add all of your important business information; name, contact info, hours, products, website if you have one. Make your profile picture your business logo, and add a cover photo that accurately reflects your business.

Once you’ve created the Facebook page, you need to update it regularly. That means at least once a day. Users like to see behind the scenes photos too, such as employee photos, anniversaries, and things that show off your business. They like pictures and videos, just keep them on brand with what you’re trying to promote. Use Facebook’s free tool “insights” if you’re unsure of what and when to post.

Friends of Fans is Facebook’s “word of mouth”, so encourage people to “check-in” or to tag your business in a post. You can do this by having them check in to receive a discount or tag to enter a contest. When a fan does this, their friends will see this and see your business. Free Advertising!

Create events! Whether it’s a grand opening, a sale, a special tasting, whatever it is, create an event. That event will show up in the events tab, and people will see it. When people are interested in it, or check that they’re going to it, their friends will see that too!

Engage with your fans as well as with other pages. Be sure you’re responding to questions and comments on your page. It’s equally important that your page is interacting with similar pages, as well as local businesses. These actions will help get your business name out there.

If you need some help getting your business set up on Facebook or other social media outlets, Webtivity Marketing & Design has got you covered, reach out to us online or give us a call at (941) 753-7574!

The post Promote Your Small Business on Facebook appeared first on Webtivity Marketing & Design.

It’s important for your business to have a Facebook Business Page, but how do you utilize it to your best advantage now that you have it set up? Facebook is constantly evolving to give business owners the opportunity to market themselves better, so what better way to market yourself than by putting yourself out there on this giant?

The size of your business doesn’t matter. Your business can be big or small, what does matter is setting your brand up for success by getting your business out there, and keeping up with the times. Facebook is a great tool to help keep your customers in-the-know when it comes to new products, events, and growing your audience.

Here are some marketing tips to help you utilize your Facebook Business Page:

Audience

Know who your Facebook audience is. Facebook has a built in tool called Audience Insight which can give you useful information about your targeted audience to help you maximize your ad budget so you can target people who are more likely to become customers. You can also tailor content towards your audience by posting with the right tone and at the right times.

Strategy

Your Facebook Business Page won’t become an overnight success. This takes time and work. Do your homework and research to be sure that you’re not wasting clicks in the wrong places.

Free Marketing

Think of your Facebook Business Page as a free marketing avenue. This page helps people get to know your brand, your services and offerings by what you’re posting and sharing. What you’re sharing should be useful to them, and connected to your business.

Content

Post engaging content and on a regular basis. Posts with either an image or a video receive two times the engagement than those with text alone.

Monitor

It is very important that you monitor your page on a daily basis, this way you can respond to comments, questions, and messages in a timely manner. People love interacting with the brands they love. Even negative comments are good, because when you respond to them, it helps you to improve, and it shows your audience they can trust you.

Hopefully with these tips you can begin to find that Facebook can be an essential marketing channel for your business. For more information about Webtivity’s marketing programs, click here.

The post You Set Up Your Facebook Business Page, Now What? appeared first on Webtivity Marketing & Design News.

We’ve all seen them, in fact I saw one yesterday. !!!!!! Do not accept friend request from XXXXXX XXXXX she’s a hacker!!!!! But is it true? What will really happen if you accept a friend request from someone you don’t know? They will have access to your personal information (which you shouldn’t allow anyway), but if someone tells you a Facebook friend request is a hacker, does thaty really mean they will hack your computer and all of your Facebook friends’ computers? Let’s find out.

What’s mentioned above is actually a hoax and it has been running around Facebook for quite a bit of time. And while it is true that there are people out there copying profile images and names, posing as an individual, in effect creating a duplicate account, going through and requesting all of your friends again, they aren’t hackers.

Snopes provides several examples of what this hoax look like below:

• Do not {read / open / respond to / join}
• an {e-mail / text message / friend request / }
• Sent by {real name / e-mail address / screen name}!
• If you do, {you / your computer / your Facebook account / everyone on your contact list / your children}
• Will be in danger of falling victim to a {serial killer / computer virus / hacker / predator}.

These messages are circulated around and around with names swapped out randomly. And with names you would know, making you more likely to believe the hoax.

One of the most widely used hoaxes is to not accept friend requests from hackers named Christopher XXXXXX and Jessica XXXXX or they will somehow figure out your computer’s ID and address.

If you open a message that contains a link, NEVER click on it. This goes for anything, a message, an email message, even if it isn’t coming from a hoax like this. Always go to the source. Links can contain a virus which can infect your computer, and can gain access to bank accounts and so much more.

There was another hoax involving all the major internet email players like Hotmail, AOL, Yahoo and others. Microsoft and Norton sent users an email warning them they might receive an email titled “Mail Server Report”. Advising them that when they opened it, they would get a disturbing message stating that “It is too late now, your life is no longer beautiful.” Users would lose everything in their computer. They were asked to pass it on immediately.

Subsequently there were different variations of this in Italy, West Africa, and again in the United States.

The bottom line is that this will continue, these are hoaxes, they’re scare tactics. Don’t spread the fire. Don’t open anything suspicious, and especially, don’t click on any links!

The post Fact vs Fiction: Facebook Friend Request Is A Hacker appeared first on Webtivity Marketing & Design News.