In today’s competitive digital landscape, capturing a visitor’s attention is only half the battle. Retargeting, sometimes called remarketing, empowers you to reconnect with prospects who have already shown interest in your products or services. By strategically serving retargeting ads to past site visitors, you can boost brand recall, reduce bounce rate, and ultimately drive higher conversion rates and ROI.

What Is Retargeting?

Retargeting is a form of online advertising that targets users based on their previous interactions with your website. By placing a small piece of code—commonly known as a tracking pixel—on your site, you can:

• Build a remarketing list of users who visited specific pages.
• Serve customized display ads to those users as they browse other sites.
• Guide potential customers back into your conversion funnel.

Why Retargeting Matters

Implementing a solid retargeting strategy offers several compelling benefits:

• Increased Conversion Rate: Re-engaging interested visitors can lift conversions by reminding them of products they considered.
• Higher Return on Ad Spend (ROAS): Since you’re targeting a warm audience, your cost per acquisition (CPA) often decreases.
• Improved Brand Recall: Repeated exposure to your brand through dynamic retargeting helps you stay top of mind.
• Reduced Abandoned Carts: Prompting shoppers who left items in their cart can recover lost revenue.

Types of Strategies

Choose the right approach based on your goals and resources:

• Pixel-Based Retargeting
  Tracks visitors via a cookie placed by your tracking pixel.
• List-Based Retargeting
  Uploads email lists or customer data to platforms like Facebook or Google Ads.
• Search Retargeting
  Targets users based on past search queries relevant to your offerings.
• Dynamic Retargeting
  Automatically generates personalized ads featuring the exact products or services a visitor viewed.

Setting Up Your Retargeting Campaign

Follow these steps to launch a successful campaign:

1. Install a Tracking Pixel
   Embed the pixel code from Google Ads, Facebook, or another ad network.
2. Define Audience Segments
   Segment by behavior (e.g., product page views, cart abandoners) or demographics.
3. Create Engaging Ad Creatives
   Use high-quality images, concise copy, and strong calls to action.
4. Set Frequency Caps
   Control how often users see your ads to prevent ad fatigue.
5. Choose Platforms
   Decide between social media, display networks, or programmatic platforms based on where your audience spends time.

Best Practices

To maximize your remarketing efforts, consider these tips:

• Personalize Ad Copy
  Tailor messages to each audience segment’s interests or past behavior.
• Exclude Converted Users
  Remove users who have already completed your desired action to optimize budget.
• Leverage Sequential Messaging
  Craft a series of ads that tell a story or offer progressive incentives (e.g., free shipping, discount).
• A/B Test Creatives
  Continuously test different images, headlines, and calls to action.
• Optimize for Cross-Device
  Ensure ads display properly on desktop, mobile, and tablet.
• Monitor Frequency
  Aim for a balanced ad delivery—too few impressions may underperform; too many can annoy.

Measuring Success and Optimization

Track and evaluate key performance indicators (KPIs) to refine your retargeting ads:

• Click-Through Rate (CTR): Indicates how compelling your ad creatives are.
• Conversion Rate: Measures the percentage of retargeted users who complete a purchase or form.
• Cost Per Acquisition (CPA): Helps you gauge efficiency and ROI.
• View-Through Conversions: Attributes conversions to users who saw (but didn’t click) your ad.
• Return on Ad Spend (ROAS): Calculates revenue generated per dollar spent on retargeting.

Use these insights to tweak audience segments, adjust bids, or refresh ad creatives for continual improvement.

Retargeting

Retargeting is a powerful tool to re-engage site visitors, recover lost sales, and increase your digital marketing effectiveness. By understanding different retargeting methods, setting up precise audience segments, and following best practices, you can craft campaigns that deliver measurable results. Ready to bring your visitors back and boost your bottom line? Start implementing a retargeting strategy today and watch your conversions climb.

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Please beware of SEO/Link building billing scam that is going around to some of our clients, and possibly others. It appears that there is a company billing some of our clients for services they aren’t receiving.

The problem is that the company name looks somewhat similar to ours, and if you aren’t paying close attention, you could accidentally end up paying this false company. If receive this SEO/Link building billing scam and question what the bill is for, you could wonder why you are paying for two services. You are NOT. They are not providing you with any service.

We’ve attached a sample of the bill or invoice here so you can see what it looks like in case you get one as well.

Webtivity Marketing & Design doesn’t want you to fall victim to a scam. You work too hard for your money, and in times like these there are so many people out there just trying to take advantage of you.

Please be aware of mail, email, and faxes coming in to your business. Keep track of auto payments. And most importantly, don’t click on anything that looks or feels suspicious. If you do have a question, just ask us, it doesn’t hurt to be safe! Thank you to our customers for bringing these fraudulent bills to our attention. We hope it saves someone from paying something they shouldn’t be paying!

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The struggle is real when it comes to keeping a website up to date with the ever changing SEO rules, and search engine algorithms. An online presence is crucial, and having a digital marketing team that has your values is crucial as well. Hiring an outside digital marketing company means you can worry about the success of your business, while they handle the marketing of your company.

A good digital marketing company will have a variety of marketing packages available for you. They will offer SEO, (search engine optimization), SMM (social media marketing, (PPC) pay per click, as well as other types of marketing that can include blogging, email marketing and more.

These are some things to consider when hiring an online marketing company in the Bradenton and St. Petersburg area of Florida.

Understand the Risks

The cheapest SEO Company won’t get you the results you’re looking for. In fact, they could actually damage your company, and damage your reputation with Google. If Google penalizes you, you could suffer the ramifications for years.

Beware of an SEO Guarantee

NO company can guarantee first page search engine results, they just can’t. So if they do, you need to run away, and fast. Remember the old saying that if it sounds too good to be true, then it is?

Look at Past Clients and Reviews

Client reviews are so important in this day of online word of mouth. Look for a company that has a great online reputation. Satisfied customers, case studies, and client referrals are all indicators of success!

Know Your Goals

It’s important that you know what your business goals are, then they can be conveyed to the marketing team. Be sure that you know who your competitors are, what key words you’re targeting, and who your target audience is. This will make an effective marketing strategy more attainable for your digital marketer.

The bottom line is that you want to feel comfortable with the company you choose. Be sure you’re able to ask questions and get answers. SEO is a long term commitment, it isn’t something that happens overnight. If you are in search of a reputable digital marketing agency in the Bradenton and St. Petersburg area, get in touch with us today to see how we can help.

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You might not know that Social Media Marketing and Social Media Advertising are different, and that’s totally okay. They are similar, so that can be what’s stumping you. With the ever changing social media climate, who wouldn’t be confused about it, right? There is a difference though, and when they’re used correctly, they can make a difference in your digital marketing efforts.

What is Social Media Marketing?

Every business today should have a Social Media Marketing campaign of some sort. Social Media Marketing covers every social media platform available to your business. It begins with something as simple as creating an online profile relevant to your business industry. Leading to more social profiles and then interacting with consumers on said profiles.

Interaction on these profiles is key. Interaction is how you promote your brand. Liking, commenting, and sharing content, both theirs and yours is what will bring engagement to your own social media accounts, bringing attention to your brand, your business.

Everyone is using social media, so why not take advantage of it, it’s free! Create a community, create awareness of your business. Draw in your potential customers, bring attention to what makes your business unique! Build a rapport with your customers before they ever step foot into your store or make an online purchase. Make then WANT to do business with you.

What is Social Media Advertising?

Social Media Advertising is similar to Google Advertising. It’s run on a PPC basis, where you pay if a user clicks on an ad, or by pay per impression. These ads can be run on various social media outlets such as Facebook, Twitter, LinkedIn and Instagram for example. You can pay to boost a post which has already been posted, or an actual campaign can be set up and run.

The benefit of using paid social media campaigns is targeting. With targeting, specific areas can be targeted, genders, locations, interests, and search history as well. These are important factors to consider when trying to sell something geared towards a specific audience.

Which is Better?

There isn’t one that is better than the other. Both avenues can sell your products and get people in your store or on your website. Social Media Marketing can build a community and get your brand out there, while Social Media Advertising will get your product or ad in front of who you want to see it when you want them to see it. But when used together, you can have the best possible outcome.

If both social media advertising and social media marketing sound like a lot for your business, don’t worry. Webtivity Marketing and Design has a marketing team that specializes in both and would love to help!

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How do you reach your target audience on an ever changing social media platform? How do you get the results you’re aiming for? Here are 5 ways to make your social media posts stand out on Facebook.

Get To the Point

People don’t want to read a blog when they’re looking at your business Facebook page, that’s what a blog is for. So keep Facebook posts short and sweet. Think of social media as a social event, small talk. Make a point, draw them in, and get out! Maximum engagement for a social media post on a Facebook page happens at 40 characters according to Buffer.

Use Images

It doesn’t matter how great you are with words, your posts NEED to have an image. Posts are visually appealing. You don’t even need to be a professional photographer. Just be relatable. Studies have shown that posts with images get more interaction.

Tag Brands

Using social tagging will bring others in. If you tag your supplier, or a brand you use or love, it allows you to reach them and their followers! This grows your organic reach!

Ask for Likes

Just like you ask for reviews, ask for likes. When someone interacts with your post and they don’t currently “like” your page, ask them to. If you click on the link next to the list of reactions to your post, it will bring up a list of everyone who reacted to your post, and include whether they like your page already. If they don’t; simply hit invite. This is a great way to invite followers of your product or brand who might not be aware that they’re not already following your page.

Begin a Conversation

When you talk to your followers, it builds a sense of community. Pose a question, encourage them to interact with you. This will increase engagement, and make posts more successful.

We have always said it’s important to have a presence on social media, but these days, with more people being at home, it’s even more important. If you need help starting your page, or just want to increase your social media presence, give Tim a call at 727-386-7216 X 107.

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Introducing the Webtivity Referral Rewards Program!

Up to $350 credit for your website and digital marketing referrals

We love our clients and thank them for trusting us with their digital marketing needs. There is no greater compliment than when our valued clients refer us to their business friends. These website and digital marketing referrals have been crucial to Webtivity’s success over the years.

To show our appreciation, we have established a referral reward program. When a client refers someone to us and they hire us for their website design and/or digital marketing, the client will receive a credit and the referral will get a discount. So it’s a Win-Win-Win. The client gets a credit. Referral gets a discount. Webtivity gets a new client.

The great thing about the referral reward program is there is no limit to the number of referrals or credits. If you are currently only a website client, you can refer yourself for digital marketing and get both the credit and the discount.

If you are a previous client, no problem. Refer yourself and come back to Webtivity. We don’t hold a grudge. You will receive both the referring credit and referral discount. After that refer others to earn even more credits.

Click here to learn more about our website and digital marketing referral program and refer someone today

We have tried to make it as easy as possible. On the page above you will find an email template as well as a contact form to get in touch with us.

Please note this referral reward program is effective April 8, 2020. While we appreciate past referrals, we unfortunately cannot make this program retroactive.

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