Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible.  People are always searching for something “near me” and you can’t just keyword load “near me” or “close to me” in all the pages of your website. Here are some tips to make your location page work harder for your business website.

Business Name, Address, and Phone Number

Be sure that your Business Name, Address, and Phone Number appear exactly the same as it does on your Google My Business Profile, as well as all other citations you have claimed.

Photos

Include photos in your location page, with correct ALT tags. Don’t just have outdoor photos, have photos showing the interior of your business as well. This allows potential customers to see what to expect when they arrive. Exterior photos should include your sign, a parking lot, as well as nearby businesses; this is especially helpful for new businesses and if your business is in a strip mall.

Describe Business Location

Include your business location, and what makes your location unique. If you have several locations, don’t just copy and paste the same info while changing out the city.

CTA (Call to Action) Options

Use CTA’s which are helpful to the user such as directions with a link to Google Maps, a link to request an appointment, a button to shop now, or a call now button.

Directions

When you’re including directions to your business, it’s an excellent way to add some geographically specific keywords to your page.

Optimize for SEO

Be sure to optimize the location page for SEO. This includes images, the title, and the meta data of course. The meta data will be used for the SERP (Search Engine Results Page), so it should include your brand, the location keyword, as well as your keyword; all of which should have been in the title too. The meta data allows a bit more space for extra selling tips!

Your website is your 24/7 sales tool so your website must be ready to receive visitors and convert traffic into sales. We work with you to understand how you approach your business and industry, your customer acquisition tactics, and most importantly your competitors and how you position yourself against them. With this information we solidly position your business online and become your partner in success.

Show your business to the world with Webtivity Marketing & Design!

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It’s important for your business to have a Facebook Business Page, but how do you utilize it to your best advantage now that you have it set up? Facebook is constantly evolving to give business owners the opportunity to market themselves better, so what better way to market yourself than by putting yourself out there on this giant?

The size of your business doesn’t matter. Your business can be big or small, what does matter is setting your brand up for success by getting your business out there, and keeping up with the times. Facebook is a great tool to help keep your customers in-the-know when it comes to new products, events, and growing your audience.

Here are some marketing tips to help you utilize your Facebook Business Page:

Audience

Know who your Facebook audience is. Facebook has a built in tool called Audience Insight which can give you useful information about your targeted audience to help you maximize your ad budget so you can target people who are more likely to become customers. You can also tailor content towards your audience by posting with the right tone and at the right times.

Strategy

Your Facebook Business Page won’t become an overnight success. This takes time and work. Do your homework and research to be sure that you’re not wasting clicks in the wrong places.

Free Marketing

Think of your Facebook Business Page as a free marketing avenue. This page helps people get to know your brand, your services and offerings by what you’re posting and sharing. What you’re sharing should be useful to them, and connected to your business.

Content

Post engaging content and on a regular basis. Posts with either an image or a video receive two times the engagement than those with text alone.

Monitor

It is very important that you monitor your page on a daily basis, this way you can respond to comments, questions, and messages in a timely manner. People love interacting with the brands they love. Even negative comments are good, because when you respond to them, it helps you to improve, and it shows your audience they can trust you.

Hopefully with these tips you can begin to find that Facebook can be an essential marketing channel for your business. For more information about Webtivity’s marketing programs, click here.

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Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

• Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
• Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
• Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
• Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
• One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
• A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
• As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
• Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
• If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

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Adobe Flash had a great run. It was the most popular way to insert animations, games, videos, and other rich features into a website for a significant part of the Internet’s existence. For a substantial amount of time, it was the only option website creators had to create a dynamic, visually pleasing website. However, that time has passed. Adobe Flash is bad for not only websites but business. So what brought us here? What are the causes of Flash’s fall from grace? Webtivity Marketing & Design will delve into the myriad of reasons why Flash is bad for business.

Adobe Flash’s Background

The now deprecated Adobe Flash produced rich media internet applications such as mobile games, mobile applications, animations, audio, and even video applications. The main difference between Flash and its predecessors was the ability of the user to interact with the animations. Website visitors could click, type, and manipulate the Flash window creating an amalgam of results that drew users into the website. That level of interactivity was previously unknown to the World Wide Web that led it to be one of the most popular applications to include in a website.

Why Flash is Bad for Business

Flash has been on the decline for years now. Alternatives such as HTML5, WebGL, and Web Assembly have been the go-to methods for animating content for going on a decade now. Major browsers such as Google Chrome, Firefox, and Internet Explorer have not been loading Flash applications automatically for years! It is known for causing an innumerable amount of security flaws that place users at risk of being taken advantage of by unscrupulous websites. Search engines now penalize you for having flash applications, mobile devices can now barely load it, and most mobile devices have done away with it completely. Flash is now outdated to the point where Google Chrome will now no longer load it starting in 2020 regardless of user preference.

Flash is Bad for Business, But Now What?

It’s time to update your website if you still have Flash applications on it. You are losing rankings against your competitors in search engines by the minute. You’re losing business from users who visit your website and run into the error you see below. Would you do business with a business whose website presents you that error? Most importantly, are you going to go through all of those actions just to see the rest of the website?

The Bad Flash Solution

An updated website does NOT have to break the bank. Thanks to Webtivity’s revamped website design packages, you can now have the best of both worlds: a brand new website, at an affordable price.

Reach out to Tim at (941) 753-7574 or send us a quick message for a swift rundown of your options.

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What digital marketing trends are going to work for your small business? Each year there are new tips and tricks designed to help your business flourish. Here are some of the most effective digital marketing trends right now. Which ones will keep you ahead of the competition?

Voice Search

All of your marketing should be optimized for voice search. With devices such as Amazon’s Alexa, iPhone’s Siri, and Google search, people are searching more with their voice than they are with their keypads. This makes optimizing your SEO towards voice search more important.

Guest Blog Posts

Blogging is very important for your website. It adds fresh content, which search engines LOVE. Guest blogging is a great way to get your content on other websites, spreading your reach even further! Not only does it spread your reach, it adds credibility to your website! One important thing though, before you decide to offer to submit a guest blog post, submit it to a website with a higher domain authority than yours.

Social Media Messengers

Using social media messengers is a great way to target new customers, it’s also a wonderful way to interact with current customers AND save money at the same time. The amount of active users on messenger apps and on social media apps are the same, and with people spending more time on social media, a social media marketing campaign could be more effective than an email marketing campaign.

AI (Artificial Intelligence) and Chatbots

With AI becoming smarter by the day, it makes sense to use AI and Chatbots in our marketing campaigns. AI can learn so much about a target audience, consumer behavior, and it can collect data from several different social media platforms. With all this information, campaigns can be sent out with content users want to see.

These are just a few of the trends that are hot right now. See more digital marketing trends in this article.

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Getting users to engage on Facebook posts isn’t the easiest thing these days. With all the algorithm changes and the business page changes, the focus on groups, and messaging, it seems that paid advertising is the only way to go. But that isn’t always true. You can boost engagement on Facebook without paid ads. Here’s how.

Use Facebook Insights to Your Advantage

Facebook has an insights tool, this tool allows you to see what your users like about what you’re posting. Using those insights as a tool for future posts can help to improve your results moving forward, they can also help guide you as to how often and when you should be posting.

Use Questions

Have you noticed that people love sharing knowledge? If you can start a debate on your page it is sure to entice activity. The only thing you have to be sure to do is promptly answer questions. If there isn’t going to be someone around to be available to manage the Facebook page promptly, it probably isn’t the best idea. If someone is available, it’s a great idea. People love feeling like they’re a part of a bigger conversation, and that they’re being listened to. Facebook promotes popular content, so the more engagement on your posts, the better.

Different Ways To Engage Users

There are several ways to engage users on a business Facebook Page. Just be sure to stay within Facebook’s guidelines if you’re using giveaways or contests. Facebook has made it easier to have users interact with business pages. Some of the more popular ways to get users involved include:

• Videos
• Online quizzes
• Contests
• Watch Parties
• Live Videos
• Voting

Hopefully these tactics gave you some ideas for ways you can boost engagement for your Facebook Business page. For more tips and tricks read this article.

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