The struggle is real when it comes to keeping a website up to date with the ever changing SEO rules, and search engine algorithms. An online presence is crucial, and having a digital marketing team that has your values is crucial as well. Hiring an outside digital marketing company means you can worry about the success of your business, while they handle the marketing of your company.

A good digital marketing company will have a variety of marketing packages available for you. They will offer SEO, (search engine optimization), SMM (social media marketing, (PPC) pay per click, as well as other types of marketing that can include blogging, email marketing and more.

These are some things to consider when hiring an online marketing company in the Bradenton and St. Petersburg area of Florida.

Understand the Risks

The cheapest SEO Company won’t get you the results you’re looking for. In fact, they could actually damage your company, and damage your reputation with Google. If Google penalizes you, you could suffer the ramifications for years.

Beware of an SEO Guarantee

NO company can guarantee first page search engine results, they just can’t. So if they do, you need to run away, and fast. Remember the old saying that if it sounds too good to be true, then it is?

Look at Past Clients and Reviews

Client reviews are so important in this day of online word of mouth. Look for a company that has a great online reputation. Satisfied customers, case studies, and client referrals are all indicators of success!

Know Your Goals

It’s important that you know what your business goals are, then they can be conveyed to the marketing team. Be sure that you know who your competitors are, what key words you’re targeting, and who your target audience is. This will make an effective marketing strategy more attainable for your digital marketer.

The bottom line is that you want to feel comfortable with the company you choose. Be sure you’re able to ask questions and get answers. SEO is a long term commitment, it isn’t something that happens overnight. If you are in search of a reputable digital marketing agency in the Bradenton and St. Petersburg area, get in touch with us today to see how we can help.

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You might not know that Social Media Marketing and Social Media Advertising are different, and that’s totally okay. They are similar, so that can be what’s stumping you. With the ever changing social media climate, who wouldn’t be confused about it, right? There is a difference though, and when they’re used correctly, they can make a difference in your digital marketing efforts.

What is Social Media Marketing?

Every business today should have a Social Media Marketing campaign of some sort. Social Media Marketing covers every social media platform available to your business. It begins with something as simple as creating an online profile relevant to your business industry. Leading to more social profiles and then interacting with consumers on said profiles.

Interaction on these profiles is key. Interaction is how you promote your brand. Liking, commenting, and sharing content, both theirs and yours is what will bring engagement to your own social media accounts, bringing attention to your brand, your business.

Everyone is using social media, so why not take advantage of it, it’s free! Create a community, create awareness of your business. Draw in your potential customers, bring attention to what makes your business unique! Build a rapport with your customers before they ever step foot into your store or make an online purchase. Make then WANT to do business with you.

What is Social Media Advertising?

Social Media Advertising is similar to Google Advertising. It’s run on a PPC basis, where you pay if a user clicks on an ad, or by pay per impression. These ads can be run on various social media outlets such as Facebook, Twitter, LinkedIn and Instagram for example. You can pay to boost a post which has already been posted, or an actual campaign can be set up and run.

The benefit of using paid social media campaigns is targeting. With targeting, specific areas can be targeted, genders, locations, interests, and search history as well. These are important factors to consider when trying to sell something geared towards a specific audience.

Which is Better?

There isn’t one that is better than the other. Both avenues can sell your products and get people in your store or on your website. Social Media Marketing can build a community and get your brand out there, while Social Media Advertising will get your product or ad in front of who you want to see it when you want them to see it. But when used together, you can have the best possible outcome.

If both social media advertising and social media marketing sound like a lot for your business, don’t worry. Webtivity Marketing and Design has a marketing team that specializes in both and would love to help!

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How do you reach your target audience on an ever changing social media platform? How do you get the results you’re aiming for? Here are 5 ways to make your social media posts stand out on Facebook.

Get To the Point

People don’t want to read a blog when they’re looking at your business Facebook page, that’s what a blog is for. So keep Facebook posts short and sweet. Think of social media as a social event, small talk. Make a point, draw them in, and get out! Maximum engagement for a social media post on a Facebook page happens at 40 characters according to Buffer.

Use Images

It doesn’t matter how great you are with words, your posts NEED to have an image. Posts are visually appealing. You don’t even need to be a professional photographer. Just be relatable. Studies have shown that posts with images get more interaction.

Tag Brands

Using social tagging will bring others in. If you tag your supplier, or a brand you use or love, it allows you to reach them and their followers! This grows your organic reach!

Ask for Likes

Just like you ask for reviews, ask for likes. When someone interacts with your post and they don’t currently “like” your page, ask them to. If you click on the link next to the list of reactions to your post, it will bring up a list of everyone who reacted to your post, and include whether they like your page already. If they don’t; simply hit invite. This is a great way to invite followers of your product or brand who might not be aware that they’re not already following your page.

Begin a Conversation

When you talk to your followers, it builds a sense of community. Pose a question, encourage them to interact with you. This will increase engagement, and make posts more successful.

We have always said it’s important to have a presence on social media, but these days, with more people being at home, it’s even more important. If you need help starting your page, or just want to increase your social media presence, give Tim a call at 727-386-7216 X 107.

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Introducing the Webtivity Referral Rewards Program!

Up to $350 credit for your website and digital marketing referrals

We love our clients and thank them for trusting us with their digital marketing needs. There is no greater compliment than when our valued clients refer us to their business friends. These website and digital marketing referrals have been crucial to Webtivity’s success over the years.

To show our appreciation, we have established a referral reward program. When a client refers someone to us and they hire us for their website design and/or digital marketing, the client will receive a credit and the referral will get a discount. So it’s a Win-Win-Win. The client gets a credit. Referral gets a discount. Webtivity gets a new client.

The great thing about the referral reward program is there is no limit to the number of referrals or credits. If you are currently only a website client, you can refer yourself for digital marketing and get both the credit and the discount.

If you are a previous client, no problem. Refer yourself and come back to Webtivity. We don’t hold a grudge. You will receive both the referring credit and referral discount. After that refer others to earn even more credits.

Click here to learn more about our website and digital marketing referral program and refer someone today

We have tried to make it as easy as possible. On the page above you will find an email template as well as a contact form to get in touch with us.

Please note this referral reward program is effective April 8, 2020. While we appreciate past referrals, we unfortunately cannot make this program retroactive.

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In the past, many older websites relied on a program from Adobe called Flash Player to run graphics. Often it was used in homepage pictures, sliders, and all over. Website owners could rely on Flash Player to display information on their business website. But no longer!

As of the start of 2020, Google Chrome has joined the ranks of browsers which no longer support Flash Player. In the cutting-edge world of web design, technology changes and best practices are updated. With newer web development platforms like WordPress, the need for our beloved Flash Player fizzled out. Flash held on as long as it could, but it’s time to remember it fondly and move towards the future, or in this case, the present.

So, what does it mean if you’re still rocking Flash Player on your website? Let’s say you’re using Flash Player as an image or video slider on your homepage like most folks. Now, when someone visits your website, instead of that slider, they’ll see a whole lot of nothing! Is your logo in that Flash file? Do you have important sales information in there? Well, your website visitor is none the wiser. Time to bring your website into this century, or decade at least.

Contact us today to get a free quote on updating your website. A new website will not only get your site up to date, it will help your customers move more easily around your site, and be able to contact you more readily. Not to mention the search engine gains you can receive.

Are you experiencing financial struggles during the era of COVID-19? We’re here for you at Webtivity Marketing & Design. Ask us about how to get monthly terms, and how you can pay off your new website in easy, low, monthly payments.

(941) 753-7574 X107

info@webtivitydesigns.com

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What does it mean to activate your customer? It means getting them motivated to make the next step in the customer life cycle. This could mean visiting your website, clicking on an ad, sharing a social media post, and hopefully making a purchase. To activate your customer with content, you need to make them feel attached to your brand, your business. How do you do that?

1. Create content that resonates with your customer. To do that you need to know who you’re trying to reach.
2. Know what your customers biggest problems are, and be the one that can solve them.
3. Know not only your customers biggest fears but also their biggest dreams! Let them know you can conquer them both!
4. Show your customers that you’re different from the competition. Show them what makes your business unique.
5. Why would choosing your company create a new opportunity for them?
6. What makes you the best option? Are you the most efficient? Are you the fastest? Are you the least expensive in town? Are you the closest to them?
7. Give them proof of what makes YOU the best option. Keep showing them why.

In the digital age, there are so many opportunities to activate your customers with content. Content can be created through blogging, social media, videos, pictures. And these are ways to activate your customers:

1. How to videos
2. Tips and tricks
3. Contests
4. Ads
5. Newsletters
6. EBooks
7. Infographics
8. Case Studies

Each customer is different, and each one has a problem that needs solving. By creating all of this content, not only are you activating your customer, but creative content resonates with consumers, so implementing these tips should improve your marketing strategy and help to out perform your competitors.

Your company’s branding and marketing strategies must span consistently across all media channels—and be designed to drive traffic back to your website. Contact Webtivity Marketing & Design to schedule a consultation.

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