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Oct
21
You Set Up Your Facebook Business Page, Now What?
Posted by Meredith on 21 October 2019 02:43 pm

Facebook Business Page

It’s important for your business to have a Facebook Business Page, but how do you utilize it to your best advantage now that you have it set up? Facebook is constantly evolving to give business owners the opportunity to market themselves better, so what better way to market yourself than by putting yourself out there on this giant?

The size of your business doesn’t matter. Your business can be big or small, what does matter is setting your brand up for success by getting your business out there, and keeping up with the times. Facebook is a great tool to help keep your customers in-the-know when it comes to new products, events, and growing your audience.

Here are some marketing tips to help you utilize your Facebook Business Page:

Audience

Know who your Facebook audience is. Facebook has a built in tool called Audience Insight which can give you useful information about your targeted audience to help you maximize your ad budget so you can target people who are more likely to become customers. You can also tailor content towards your audience by posting with the right tone and at the right times.

Strategy

Your Facebook Business Page won’t become an overnight success. This takes time and work. Do your homework and research to be sure that you’re not wasting clicks in the wrong places.

Free Marketing

Think of your Facebook Business Page as a free marketing avenue. This page helps people get to know your brand, your services and offerings by what you’re posting and sharing. What you’re sharing should be useful to them, and connected to your business.

Content

Post engaging content and on a regular basis. Posts with either an image or a video receive two times the engagement than those with text alone.

Monitor

It is very important that you monitor your page on a daily basis, this way you can respond to comments, questions, and messages in a timely manner. People love interacting with the brands they love. Even negative comments are good, because when you respond to them, it helps you to improve, and it shows your audience they can trust you.

Hopefully with these tips you can begin to find that Facebook can be an essential marketing channel for your business. For more information about Webtivity’s marketing programs, click here.

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Sep
23
Webtivity Marketing & Design: Proud Sponsor of Learn@Lunch
Posted by Meredith on 23 September 2019 02:46 pm

Proud SponsorWebtivity Marketing & Designs is excited to announce that we are a proud sponsor of Tampa Bay Beaches Chamber of Commerce’s upcoming Learn@Lunch “How to Use Storytelling to Promote Your Brand Across Social Media” taking place this Thursday, September 26th at the Holiday Inn Harbourside Hotel & Suites at 401 Second Street, Indian Rocks Beach, FL 33785. The event runs from 11:30am to 1:00pm and is $15.00 for Chamber Members, and $20.00 for non-members.

This Learn@Lunch will help to teach attendees how to use storytelling to promote their brands across social media. While enjoying lunch, there will be a discussion about how businesses should focus on knowing their audience, as well as how to create great content so they can become good storytellers on their different social media platforms; especially on Facebook, Instagram, and Twitter. There will be different examples of stories and content which have been used in social media and have resonated with the audience here in the St. Petersburg and Pinellas County markets.

Speaking at the Learn@Lunch is Matthew Cimitile, the Communications Officer for the University of South Florida St. Petersburg (USFSP). Matthew reports and writes news and events for USFSP print, online and social media platforms. He also serves as their contact person for media requests, and assists in crisis communication.

For more information, or to register for the Learn@Lunch, click here.

 

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Sep
23
Meet the team at Webtivity
Posted by Meredith Bardsley on 23 September 2016 11:17 am

Webtivity  team has grown and we feel like it is time for you to meet us all, to put some faces behind the company and to know more about what we do all day.

 

What is your name? Terry Thompson

Where are you from? Trout Creek, MichiganTerry Thompson

How did you get to Webtivity? Bought the company in 2009

How would you explain your job? Man of many hats.

What is your favorite color? Blue

I can’t go a day without… Coffee and my dogs.

Where can we find you on the weekend, and doing what? Camping or hanging out by the pool.

 

What is your name? Brian Dubil

Where are you from? Born and raised in Sarasota FloridaBrian Dubil

How did you get to Webtivity? I completed my AS in computer graphics and design. I was looking for a job in the design field. I heard about a job opening at Webtivity through a friend, went in for the initial interview and the rest is history.

How would you explain your job? Diverse, you never really know what you will be getting into day to day.

What is your favorite color? Dark Green or Navy Blue.

I can’t go a day without… Tea, love me some tea!

Where can we find you on the weekend, and doing what? Spending time with the family, whether it’s being lazy on the couch, out paddle boarding or on an adventure they are always with me.

 

What is your name?  Tim Seward

Where are you from? Rockville, MD/ just outside of Washington DC Tim Seward

How did you get to Webtivity? Met Terry at a local St. Pete business.

How would you explain your job? Customer Relations. I get the client and keep them happy. I liaison between the marketing team and the client. I go to community meetings to keep the face of Webtivity current and alive. SALES!

What is your favorite color? Blue

I can’t go a day without… COFFEE!!!… And music

Where can we find you on the weekend, and doing what? At home, working on the house OR out with friends laughing…the gym too.

 

What is your name? Didier Bizimungu

Where are you from? I am originally from a small country in East Africa called Rwanda. Didier Bizimungu

How did you get to Webtivity? I was lucky enough to be hired by the Webtivity family shortly after graduating from the University of South Florida

How would you explain your job?  My job varies day by day. From entire campaign management to minute details that might take a few days. The constant theme to my job would be the excitement; every day presents a different challenge.

What is your favorite color? My favorite color is blue. It invokes a calm emotion within me.

I can’t go a day without… That would be a prayer.

Where can we find you on the weekend, and doing what? You will find me in nature either hiking, biking, playing with my dog at the park, or even just taking long walks.

 

What is your name? Meredith Bardsley

Where are you from? Beverly, located on the North Shore of Massachusetts. Meredith Bardsley

How did you get to Webtivity? I moved to FL (finally) and was fortunate enough to see the job posting, thought it was perfect for me, and I got the job!

How would you explain your job? I do many different things day-to-day. I manage social media accounts; write blog posts, online marketing, website support, customer service. I learn something new here every day!

What is your favorite color? Purple. My condo up north was ALL purple!

I can’t go a day without… Coffee and the ocean

Where can we find you on the weekend, and doing what? Enjoying all that is Florida! Running, kayaking, paddle boarding, boating, yoga, visiting one of our many preserves, and taking pictures of rainbows and sunsets.

 

What is your name? Janvier Nshimyumuremyi

Where are you from? Kigali (Rwanda) Janvier Nshimyumuremyi

How did you get to Webtivity?  I was referred to Webtivity by a friend.

How would you explain your job?  Responsible for delivering marketing programs to support the growth and expansion of our clients’ company products and services.

What is your favorite color? Blue

I can’t go a day without… talking to my daughter.

Where can we find you on the weekend, and doing what: Most of the time, I spend my weekend with family, road trips and spend lot’s of time either at the pool or the beach.

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Apr
3
Scope Bacon – Hit or Backfire?
Posted by Troy Newport on 03 April 2013 08:16 am

One of the earliest pieces of advice I was given by a Human Resources Director when I first entered the workforce (more years ago than I care to admit to) was to be careful with humor.  “Leave it to the professionals”, I was told.  “You’ll end up making the wrong joke at the wrong time and it will land you in hot water.”  I can say with full certitude that I have ignored the hell out of that advice over the years.  It’s just not my personality.  For the most part, with a little common sense, I have avoided the ominous outcomes the HR Director warned me about.  (I readily admit I have made a lot of bad jokes over the years though.)

Humor is not only risky in the workplace, but it can also be a risk to your brand.  Not everyone has the same sense of humor.  (Heck some people don’t have a sense of humor at all!)  Social media can make something you say take off like wildfire, so you have to be especially calculated if you’re going to pull a prank on your loyal customers.  When April Fools Day rolls around, it’s always interesting to see if major brands play it safe or bold.  For the most part there don’t seem to be any kerfuffles this year so we may conclude everyone played it safe?

One of the interesting (albeit minor) backlashes we’ve seen involves Scope.  They announced they are launching a new bacon-flavored mouthwash as a prank on their followers.  Interestingly when some people realized it was a joke they actually expressed disappointment that it wasn’t a real product!  Who knows what the future holds for bacon-flavored Scope.  Perhaps what started as a simple April Fools joke with turn into an international sensation that will cause Scope stocks to soar!  Then again, maybe not.

 Scope Bacon YouTube Commercial

 

 

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