Live Chat Software by Kayako |
Apr 30 |
SEO vs. PPC: Pros, Cons, and When to Use Each (or Both)
Posted by Webtivity on 30 April 2025 09:56 am |
![]() In the world of digital marketing, two of the most effective strategies for increasing website visibility and driving traffic are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both aim to attract visitors from search engines like Google and Bing, SEO vs. PPC operate in very different ways. Understanding the strengths and limitations of SEO and PPC is crucial to making informed decisions for your marketing strategy. Here’s a breakdown of the pros and cons of SEO vs. PPC and tips on when to use one, the other, or both together. What is SEO?Search Engine Optimization (SEO) involves optimizing your website to rank higher in organic (non-paid) search engine results. This includes:
Pros of SEO
Cons of SEO
What is PPC?Pay-Per-Click (PPC) is a paid advertising model where you bid on keywords and pay every time someone clicks on your ad. Popular platforms include Google Ads and Bing Ads. PPC advertising delivers very qualified leads and is often used while trying to improve rankings through SEO. Pros of PPC
Cons of PPC
When to Use SEOChoose SEO when you:
SEO is ideal for content-rich sites, such as blogs, educational resources, and local service providers looking for steady visibility. When to Use PPCOpt for PPC when you:
PPC is a smart choice for eCommerce, product launches, or businesses entering new markets. When to Use SEO and PPC TogetherCombining SEO and PPC often yields the best results. Consider using both strategies when you:
This dual approach is especially powerful for competitive industries where organic ranking alone may not be enough. SEO vs. PPCBoth SEO and PPC play vital roles in a successful digital marketing strategy. While SEO builds long-term value and authority, PPC offers quick wins and precise targeting. The key is to align each method with your business goals, budget, and timeline. Still unsure whether to invest in SEO, PPC, or both? Get a free digital marketing audit or consultation from Webtivity Marketing & Design to help you develop a strategy that delivers the best return on investment. The post SEO vs. PPC: Pros, Cons, and When to Use Each (or Both) appeared first on Webtivity Marketing & Design. Read more » | |
Mar 20 |
Off-Page SEO: Boosting Your Website’s Authority and Rankings
Posted by Webtivity on 20 March 2025 10:52 am |
Search Engine Optimization (SEO) is a vast field, and while on-page SEO focuses on optimizing elements within your website, off-page SEO deals with external factors that influence your site’s authority and rankings. ![]() What is Off-Page SEO?Off-page SEO refers to actions taken outside of your website to improve its credibility, relevance, and authority in the eyes of search engines. This includes backlinks, social media marketing, brand mentions, and more. Why is Off-Page SEO Important?Google considers backlinks and other off-site signals as key ranking factors. Here’s why off-page SEO is crucial:
Key Off-Page SEO TechniquesHere are the most effective strategies to improve off-page SEO: 1. Link BuildingBacklinks are among the most influential ranking factors in SEO. The quality and quantity of backlinks to your site indicate to search engines that your content is valuable.
2. Social Media MarketingSocial media engagement signals trust and brand authority. Although social signals may not directly impact rankings, they drive traffic and brand visibility.
3. Brand Mentions and CitationsSearch engines recognize brand mentions (linked or unlinked) as trust signals.
4. Content Marketing Beyond Your WebsiteCreating valuable content outside your website can boost your authority.
5. Influencer OutreachBuilding relationships with industry influencers can enhance credibility and drive traffic.
6. Local SEO and CitationsFor businesses targeting local audiences, local SEO is crucial.
7. Participate in Online CommunitiesEngaging with online communities helps drive traffic and establish authority.
Common Off-page Seo Mistakes to Avoid
| |
Mar 13 |
Local SEO: Boost Your Business Visibility
Posted by Webtivity on 13 March 2025 09:06 am |
![]() In today’s digital landscape, local search engine optimization (SEO) is essential for businesses looking to attract nearby customers. Whether you own a brick-and-mortar store, a service-based business, or a local franchise, optimizing your online presence can significantly impact your visibility, foot traffic, and revenue. This guide will walk you through the key aspects of local SEO and how you can leverage it to grow your business. What is Local SEO?Local SEO is the process of optimizing your online presence to increase visibility in local search results on Google and other search engines. It helps businesses connect with potential customers searching for products and services in their area. Why is Local SEO Important?
Key Local SEO Strategies1. Optimize Your Google Business ProfileGoogle Business Profile (GBP), formerly Google My Business, is a crucial tool for local SEO. To optimize it:
2. Focus on Local KeywordsUsing local keywords helps search engines connect your business with regional customers. To optimize for local search:
3. Build Local CitationsLocal citations are online mentions of your business’s NAP information. Ensure that your citations are accurate and consistent across directories like:
4. Encourage and Manage Online ReviewsReviews influence your search ranking and customer trust. To build a strong review profile:
5. Optimize Your Website for Local SEOYour website should be optimized to provide a seamless experience for local users. Key tactics include:
6. Leverage Local Link BuildingBacklinks from reputable local websites can improve your search ranking. Strategies include:
7. Utilize Social Media for Local EngagementActive social media engagement can strengthen your local presence. Consider:
Webtivity Marketing & DesignLocal SEO is a powerful tool for businesses looking to attract nearby customers and boost their online visibility. By optimizing your Google Business Profile, targeting local keywords, managing reviews, and enhancing your website, you can significantly improve your local search rankings and drive more customers to your business. Webtivity Marketing & Design can implement these strategies for you today and watch your local presence grow! The post Local SEO: Boost Your Business Visibility appeared first on Webtivity Marketing & Design. Read more » | |
Jan 23 |
Benefits of Blogging for your Business
Posted by Meredith on 23 January 2020 10:29 am |
Blogging is one of the most inexpensive ways to drive traffic to your website, and bring brand awareness to your business. Not only that, but blogging is a great way to market and distribute information about your business. There are so many benefits of blogging for your business, but here are just a few. Blogging for your business is easy. Blogging is just a collection of thoughts or facts. When you’re trying to promote your business, put together some thoughts or facts, and post it on your website. Your consumers want to learn more about you, your business, and things your business is selling, so it’s the perfect way to get that information out there! Blogging is also a great way to boost your ranking in search engines. In fact, search engines love it when businesses blog! When a business creates a blog on a consistent basis, they’re giving Google, Yahoo, Bing, and any other search engines brand new content to index. Search engines LOVE new content! It also gives businesses a chance to utilize keywords that consumers are using to search for them in those search engines.
Blogging also shows that you’re a subject matter expert in your field, which builds trust with your consumers. If you give out good advice, you’ll be the go-to in your field. This can make you stand out from your competitors. It can also help you develop a deeper bond with your readers. One of the biggest benefits of blogging is to provide value to your readers. If your blog includes tips or how-to advice to make their life easier, it’s much more interesting for them to read, than to read a constant sales pitch type blog. You’re increasing loyalty by providing them with free advice, which will likely have them choose your company over a competitor when they’re looking to make a purchase or need a service. Finally, each time you create a blog post, you create an opportunity for your blog to be shared with others. It is free marketing, proving even more that your business is credible! If you don’t have time to blog yourself, don’t worry, Webtivity has a copywriting team here in St. Petersburg and Bradenton to help work with you to create informative posts for your business! The post Benefits of Blogging for your Business appeared first on Webtivity Marketing & Design News. Read more » | |
Jan 20 |
See the Benefit of Using the Same SEO and Web Design Company
Posted by Meredith on 20 January 2020 02:14 pm |
After creating a successful business, you want a successful website launch. Not only does that mean having a website that performs well and looks appealing, it also means having a website prepared for the best search engine results as possible. This is why there is a benefit of using the same SEO and web design company for your website. Using a company that provides both SEO and Web Development services enables the website designer to work with the marketing department to ensure that your new website gets off to a great start. The marketing department will use their trade secrets to improve your website’s search results from the get go. Many people don’t realize that there can be errors in your site that can only be seen by search engines, these errors will impact your potential rank and if your web design company isn’t up to date on the latest SEO trends, you’re hurting your search results online before your site is even launched. With this in mind, there are specific tasks the marketing department needs to have in place prior to the launch of the website. By working hand in hand with the web designer, this process flows seamlessly between the two, rather than going back and forth between a few different companies. Or even worse, after the website has been launched. When these steps are taken prior to the launch of your website, Google will index your website and begin ranking it at the launch, rather than at a later date, which is better for you. Not doing these in tandem with the launch can be costly, and sometimes those precious moments can never be recovered. By using the same team, not only are the team members familiar with each other, there’s already a process in place. They are experienced with communicating with each other, and they can respond quickly should any problems arise. It doesn’t matter how great your website looks or functions—if no one can find you online you simply don’t exist. Show your business to the world with Webtivity Marketing & Design! Click here to request a consult. The post See the Benefit of Using the Same SEO and Web Design Company appeared first on Webtivity Marketing & Design News. Read more » | |
Oct 14 |
2016 TechXpo
Posted by Meredith Bardsley on 14 October 2016 03:17 pm |
TECHXPO HOSTED BY Manatee Chamber of Commerce
On November 3rd, the Manatee Chamber of Commerce will host the 2016 TechXpo at their Lakewood Ranch Office at the McClure Center 4215 Concept Court. The Techxpo will feature an all-star lineup of local technology experts including Webtivity’s very own Terry Thompson, who will help business owners, managers, and in-house IT staff gain the knowledge they need in order to stay apprised of technology that can help their businesses grow and prosper. Terry will be a participant in the Web Essentials Panel Discussion, an open forum to help answer questions you may have regarding best practices on web design, search engine optimization, tips / tricks / plug-ins to make your site stand out, and help your clients and customers have an outstanding online experience with you. The schedule of events is as follows. 9:00 AM – 9:20 AM ![]() technology experts 9:20 AM – 9:50 AM 9:55 AM – 10:25 AM 10:30 AM – 10:50 AM 10:55 AM – 11:25 AM 11:30 AM – 12:00 PM Tickets are: $28 – Manatee Chamber Members and Manatee Young Professionals Enter our coupon code Webtivity to save $5.00 on admission. Register here. The post 2016 TechXpo appeared first on . Read more » | |