It’s important for your business to have a Facebook Business Page, but how do you utilize it to your best advantage now that you have it set up? Facebook is constantly evolving to give business owners the opportunity to market themselves better, so what better way to market yourself than by putting yourself out there on this giant?

The size of your business doesn’t matter. Your business can be big or small, what does matter is setting your brand up for success by getting your business out there, and keeping up with the times. Facebook is a great tool to help keep your customers in-the-know when it comes to new products, events, and growing your audience.

Here are some marketing tips to help you utilize your Facebook Business Page:

Audience

Know who your Facebook audience is. Facebook has a built in tool called Audience Insight which can give you useful information about your targeted audience to help you maximize your ad budget so you can target people who are more likely to become customers. You can also tailor content towards your audience by posting with the right tone and at the right times.

Strategy

Your Facebook Business Page won’t become an overnight success. This takes time and work. Do your homework and research to be sure that you’re not wasting clicks in the wrong places.

Free Marketing

Think of your Facebook Business Page as a free marketing avenue. This page helps people get to know your brand, your services and offerings by what you’re posting and sharing. What you’re sharing should be useful to them, and connected to your business.

Content

Post engaging content and on a regular basis. Posts with either an image or a video receive two times the engagement than those with text alone.

Monitor

It is very important that you monitor your page on a daily basis, this way you can respond to comments, questions, and messages in a timely manner. People love interacting with the brands they love. Even negative comments are good, because when you respond to them, it helps you to improve, and it shows your audience they can trust you.

Hopefully with these tips you can begin to find that Facebook can be an essential marketing channel for your business. For more information about Webtivity’s marketing programs, click here.

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Webtivity Marketing & Designs is excited to announce that we are a proud sponsor of Tampa Bay Beaches Chamber of Commerce’s upcoming Learn@Lunch “How to Use Storytelling to Promote Your Brand Across Social Media” taking place this Thursday, September 26^th at the Holiday Inn Harbourside Hotel & Suites at 401 Second Street, Indian Rocks Beach, FL 33785. The event runs from 11:30am to 1:00pm and is $15.00 for Chamber Members, and $20.00 for non-members.

This Learn@Lunch will help to teach attendees how to use storytelling to promote their brands across social media. While enjoying lunch, there will be a discussion about how businesses should focus on knowing their audience, as well as how to create great content so they can become good storytellers on their different social media platforms; especially on Facebook, Instagram, and Twitter. There will be different examples of stories and content which have been used in social media and have resonated with the audience here in the St. Petersburg and Pinellas County markets.

Speaking at the Learn@Lunch is Matthew Cimitile, the Communications Officer for the University of South Florida St. Petersburg (USFSP). Matthew reports and writes news and events for USFSP print, online and social media platforms. He also serves as their contact person for media requests, and assists in crisis communication.

For more information, or to register for the Learn@Lunch, click here.

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Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

• Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
• Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
• Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
• Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
• One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
• A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
• As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
• Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
• If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

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We’ve all seen them, in fact I saw one yesterday. !!!!!! Do not accept friend request from XXXXXX XXXXX she’s a hacker!!!!! But is it true? What will really happen if you accept a friend request from someone you don’t know? They will have access to your personal information (which you shouldn’t allow anyway), but if someone tells you a Facebook friend request is a hacker, does thaty really mean they will hack your computer and all of your Facebook friends’ computers? Let’s find out.

What’s mentioned above is actually a hoax and it has been running around Facebook for quite a bit of time. And while it is true that there are people out there copying profile images and names, posing as an individual, in effect creating a duplicate account, going through and requesting all of your friends again, they aren’t hackers.

Snopes provides several examples of what this hoax look like below:

• Do not {read / open / respond to / join}
• an {e-mail / text message / friend request / }
• Sent by {real name / e-mail address / screen name}!
• If you do, {you / your computer / your Facebook account / everyone on your contact list / your children}
• Will be in danger of falling victim to a {serial killer / computer virus / hacker / predator}.

These messages are circulated around and around with names swapped out randomly. And with names you would know, making you more likely to believe the hoax.

One of the most widely used hoaxes is to not accept friend requests from hackers named Christopher XXXXXX and Jessica XXXXX or they will somehow figure out your computer’s ID and address.

If you open a message that contains a link, NEVER click on it. This goes for anything, a message, an email message, even if it isn’t coming from a hoax like this. Always go to the source. Links can contain a virus which can infect your computer, and can gain access to bank accounts and so much more.

There was another hoax involving all the major internet email players like Hotmail, AOL, Yahoo and others. Microsoft and Norton sent users an email warning them they might receive an email titled “Mail Server Report”. Advising them that when they opened it, they would get a disturbing message stating that “It is too late now, your life is no longer beautiful.” Users would lose everything in their computer. They were asked to pass it on immediately.

Subsequently there were different variations of this in Italy, West Africa, and again in the United States.

The bottom line is that this will continue, these are hoaxes, they’re scare tactics. Don’t spread the fire. Don’t open anything suspicious, and especially, don’t click on any links!

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Adobe Flash had a great run. It was the most popular way to insert animations, games, videos, and other rich features into a website for a significant part of the Internet’s existence. For a substantial amount of time, it was the only option website creators had to create a dynamic, visually pleasing website. However, that time has passed. Adobe Flash is bad for not only websites but business. So what brought us here? What are the causes of Flash’s fall from grace? Webtivity Marketing & Design will delve into the myriad of reasons why Flash is bad for business.

Adobe Flash’s Background

The now deprecated Adobe Flash produced rich media internet applications such as mobile games, mobile applications, animations, audio, and even video applications. The main difference between Flash and its predecessors was the ability of the user to interact with the animations. Website visitors could click, type, and manipulate the Flash window creating an amalgam of results that drew users into the website. That level of interactivity was previously unknown to the World Wide Web that led it to be one of the most popular applications to include in a website.

Why Flash is Bad for Business

Flash has been on the decline for years now. Alternatives such as HTML5, WebGL, and Web Assembly have been the go-to methods for animating content for going on a decade now. Major browsers such as Google Chrome, Firefox, and Internet Explorer have not been loading Flash applications automatically for years! It is known for causing an innumerable amount of security flaws that place users at risk of being taken advantage of by unscrupulous websites. Search engines now penalize you for having flash applications, mobile devices can now barely load it, and most mobile devices have done away with it completely. Flash is now outdated to the point where Google Chrome will now no longer load it starting in 2020 regardless of user preference.

Flash is Bad for Business, But Now What?

It’s time to update your website if you still have Flash applications on it. You are losing rankings against your competitors in search engines by the minute. You’re losing business from users who visit your website and run into the error you see below. Would you do business with a business whose website presents you that error? Most importantly, are you going to go through all of those actions just to see the rest of the website?

The Bad Flash Solution

An updated website does NOT have to break the bank. Thanks to Webtivity’s revamped website design packages, you can now have the best of both worlds: a brand new website, at an affordable price.

Reach out to Tim at (941) 753-7574 or send us a quick message for a swift rundown of your options.

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