How do you reach your target audience on an ever changing social media platform? How do you get the results you’re aiming for? Here are 5 ways to make your social media posts stand out on Facebook.

Get To the Point

People don’t want to read a blog when they’re looking at your business Facebook page, that’s what a blog is for. So keep Facebook posts short and sweet. Think of social media as a social event, small talk. Make a point, draw them in, and get out! Maximum engagement for a social media post on a Facebook page happens at 40 characters according to Buffer.

Use Images

It doesn’t matter how great you are with words, your posts NEED to have an image. Posts are visually appealing. You don’t even need to be a professional photographer. Just be relatable. Studies have shown that posts with images get more interaction.

Tag Brands

Using social tagging will bring others in. If you tag your supplier, or a brand you use or love, it allows you to reach them and their followers! This grows your organic reach!

Ask for Likes

Just like you ask for reviews, ask for likes. When someone interacts with your post and they don’t currently “like” your page, ask them to. If you click on the link next to the list of reactions to your post, it will bring up a list of everyone who reacted to your post, and include whether they like your page already. If they don’t; simply hit invite. This is a great way to invite followers of your product or brand who might not be aware that they’re not already following your page.

Begin a Conversation

When you talk to your followers, it builds a sense of community. Pose a question, encourage them to interact with you. This will increase engagement, and make posts more successful.

We have always said it’s important to have a presence on social media, but these days, with more people being at home, it’s even more important. If you need help starting your page, or just want to increase your social media presence, give Tim a call at 727-386-7216 X 107.

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M2 Development: Building for the future.

Before:                                                                                                                                  After:

M2 Development focuses on the investment, acquisition, and development of residential, commercial and industrial  projects thoughout the United States.  M2, together with its related affiliates and entities, is expanding its’ leadership position in the high-end luxury hotel & hospitality marketplace with its recent acquisition of a site in Nashville’s downtown core for a planned $500,000,000 Mixed-Use Project..

As a fully integrated real estate company, they provide seamless coordination for all phases of development – from concept thru completion.  Their experience, expertise and knowledge of the marketplace allows them to create and deliver well designed and financially viable projects, consistently delivering solid returns for their investors and partners.

Created with the M2 Development Partners’ vision and mission firmly in mind, M2’s new state of the art website has been designed using the latest technology, so that it is compatible with today’s browsers & mobile devices. This new website highlights the varied projects M2 has developed over the past 35+ years and also highlights their projects. There is a special focus on the visionary representation of projects to ensure potential clients get a feel for M2’s design style. Additionally, their supporting services, such as project management and financing, are highlighted to ensure visitors get a complete picture of M2 Development’s experience, expertise and capabilities. Tim, the managing principal at M2 Development Partners, says “I have utilized Webtivity Marketing & Design to produce numerous website for our various Real Estate Development Projects and they have consistently performed at a very high level”.

About M2 Development Partners

M2 Development Partners is a commercial real estate development company providing development, financing, construction and project management consulting across all product types. The Principals have an extensive level of expertise in all aspects of finance and real estate development. For more information, please visit http://www.m2developmentpartners.com/.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

M2 Development Partners – Contact

Tim Morris, Managing Principal

TIM@M2DevelopmentPartners.com

Phone: 248-766-2254

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Economy Tackle/Dolphin Paddlesports: the one-stop-shop for all things fishing, kayaking, and paddling.

 Before:                                                                    After: 

Since 1948, Economy Tackle/Dolphin Paddlesports has been serving the Sarasota area’s water sport enthusiasts with excellent service and competitive prices. Their tackle department staffs knowledgeable, local Captains, and features live shrimp, frozen bait, as well as the best in both inshore and offshore tackle. Offering brands such as Penn, Shimano, Yeti, and more.

Their Paddlesports center is one of Florida’s finest. It features Kayak brands such as Hobie Mirage Pedal, Wilderness Systems, Perception, Epic and Hurricane. The Stand Up Paddleboard selection includes Surftech, Bic Sport, Boardworks, Sol and Hobie. Trailers and roof rack selection is also offered, built, and installed, specializing in Trailex, Yakima, Malone, and Thule.

Created with the Economy Tackle / Dolphin Paddlesports’ vision and mission firmly in mind, this brand new state of the art website has been designed using the latest technology, so that it’s compatible with today’s browsers & mobile devices. This new website highlights the wealth of offerings available to customers. There is a special focus on the company’s involvement in the community including its long history as a pillar in the community since 1948. This new website also features a product listing component. Al Hurxthal, General Manager, said on Webtivity, “they are professional, attentive to detail and creative in their design work.” All in all, Economy Tackle/Dolphin Paddlesports’ new website will help it attract today’s discerning customer.

About Economy Tackle/Dolphin Paddlesports

Economy Tackle/Dolphin Paddlesports is a full-service water sports store specializing in fishing, kayak sales, and rentals, paddleboard sales and rentals, along with snorkeling gear. Since 1948 Economy Tackle has been meeting the needs of the water enthusiast with exceptional service and knowledge. For more information, please visit https://www.economytackle.com/.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

Economy Tackle/Dolphin Paddlesports – Contact

Phone: 941-922-9671

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Google Ads Case Study

The fundamentals of a successful Google Ads campaign are simple – the steps to get there, not so much. Getting to that coveted spot of a constantly improving advertising campaign requires a holistic approach that begins with the client and ends with well-executed strategy.

In this Google Ads case study we’ll explore a local business that sells kayaks directly to consumers, without an e-commerce component. This e-commerce limitation allows us to use this as a comparative case for any business looking to increase foot traffic and therefore sales using Google Ads.

Google Ads Case Study Breakdown

Client Background

• Regional kayak and kayak accessories dealer
• Established local business

Client Goals

• Increase sales
• Increase foot traffic to store
• Increase qualified leads through phone calls and contact form submissions

Internal Webtivity Goals

• Increase conversions/sales
• Lower costs for client
• Expertly communicate results

Defining Google Ads

Google Ads is an online advertising platform developed and managed by Google to give advertisers an opportunity to shows ads to visitors to Google.com, Youtube.com, and a wide range of websites included in its advertising network.

Although Google Ads’ offerings vary between display ads, video ads, and text ads they all employ the pay-per-click model. To put it simply an advertiser, pays per click from a potential client on a specific placement or website such as Google.com. Some variations feature pay per impression or ads shown as well although these are a lot less popular on the Google Ads platform.

Campaign Strategy

#1: Campaign Structure

Webtivity set up the campaign to focus on the client’s main offerings. Special attention is paid to the three main geographical locations the client wants to target. An ad group for each kayak brand allowed for segmentation of targeting. Extensions in Google Ads such as the client’s phone number, address, sitelinks, and others. Extensions help ads stand out from competitor like the example below.

#2: Tracking

Campaign targeting is set to focus on conversions. In this case, Webtivity defines conversions as phone calls, phone number clicks and form submissions on the website. These data points are supplemented by client communication in instances where sales could be traced back to the campaign.

#3: Optimization Tactics

Custom landing pages are created where possible for every ad group. Landing pages allow for the targeted ad copy which increases keyword Quality Score leading to a reduction in the cost per click. And increases ad position.

Non-performing keywords are constantly being removed to give producing keywords more ad impressions and increase conversions. New keywords are added based on Webtivity keyword research and the built-in Google Ads Search Terms report.

New ads, text and display, are created on a regular basis. Experiments in different ad copy variations are employed to continually improve ad copy. Lower-performing ad copy is paused as ad options increase.

Google Ads Case Study Results

For accurate result tracking we measured two key metrics. Conversions and cost per conversions. Conversions allow us to track direct actions by advertising visitors that turn into clients. Cost per conversion allows us to show that over time the cost per client decreases due to Webtivity optimization of the campaign.

For our purposes we tracked a six month period to allow for an accurate long term picture. As you can see below conversions increased by 28% while simultaneously cost per conversion went down by 21%!

Case Study Conclusion

Constant maintenance works. Most importantly a solid strategy is only as strong as those executing it. Through constant communication, detailed reporting, and a long term plan to produce results this campaign continues to grow at an exponential rate.

The client is a happy referral from another current client and campaign is ongoing.

This concludes our Google Ads case study. If you are interested in garnering this type of result for your pay per click campaign reach out to us at 941-753-7574 x107 or send us a message here.

The post Google Ads Case Study: Increasing Conversions (Sales) by 28% While Reducing Costs by 21% in 6 Months! appeared first on Webtivity Marketing & Design.

Superior Asphalt: Rock solid asphalt supplier and paving contractor

Superior Asphalt has built a rock-solid reputation in the Manatee and Sarasota County areas for over a decade. Superior Asphalt builds quality highways, roads, and streets; supplies and sells asphalt to developers and builders; provides grading and milling services; builds sidewalks, curbs, and gutters; and provides expert repairs and renovations for developers, private industry and local, regional, and state public entities. They are recognized by regional leaders as a preferred contractor, road builder, and asphalt provider. They also support our local community through sponsorships and hands-on involvement.

Created with the Superior Asphalt’s vision and mission firmly in mind, this brand new, state of the art website has been designed using the latest technology, so it is compatible with today’s browsers & mobile devices. Superior Asphalt’s new website focuses on delivering the necessary information their clients might be looking for. It includes a focus on their services to give visitors a wealth of information in a visually pleasing presentation. Asphalt clients rely on reputation, so the focus of the website is on the company, its history, its employees and qualifications. Graphical examples of previous work by the company help to paint a picture in a visitor’s mind.

About Superior Asphalt

Superior Asphalt is recognized as a preferred contractor, road builder, and hot-mix asphalt provider by many of the region’s builders, developers, and government departments of transportation. While many asphalt production companies are concerned about just that—production—Superior Asphalt’s commitment to quality workmanship and superior customer service has resulted in a strong, successful, and trustworthy regional partner and industry leader. For more information, please visit www.superiorasphaltinc.net.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

Superior Asphalt Inc. – Contact

Linda Marino, Accounts Payable/ Administrative Asst.

Phone: 941-755-2850

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