Improve Your Site’s Google Ranking
Posted by Meredith Bardsley on 26 February 2018 11:48 am
We all want to be at the top of a Google search. The closer to the top of a Google search you are, the more customers will be able to find your business. Luckily, there are some ways to boost your Google ranking, thus increasing web traffic to your site.
Adding a Secure Sockets Layer (SSL)
Google has been talking about this for a while. We all want to shop and surf the internet safely. One of the best things you can do to increase your ranking on google is to get an SSL certificate added. Google recently announced that July 2018 will be that date that for all unsecured sites, Chrome will display a warning label of “not secure” in the address bar. This is a sure fire way to get people not only to not use your site, but to have google not promote your site as well. More than 50% of internet users use chrome for their browser.
Get a Mobile Website
More than 50% of internet users are using a mobile device in the last 12 months! Only 44% used desktops, and less than 5% used tablets. You are losing potential business if your site isn’t mobile friendly. Making your site mobile friendly will not only boost your google ranking, but will improve users’ experience. When people are making the buying decision, more often than not they’re using a mobile device. Currently, desktop and mobile search results on Google are indexed together. Google recently said that soon they will be moving sites to a “mobile-first index”. While they won’t say exactly when, it is coming.
Google wants to see that your site is not only dynamic, but that it is updated often. This is easily done though publishing blog posts. Regularly updating your site with blog posts will not only increase your Google ranking, but by putting out this new content, it will draw customers back to your site.
Link building takes time, so it’s important to start your link building work when your website is launched. Google wants to see your site build these links naturally, over time. This can be accomplished through social media, guest blogging, press releases, and link exchanges to name a few. And while results don’t happen automatically, Google does notice!
Contact the Experts
Webtivity Marketing and Design has been providing digital marketing services since 1999. From link building, to blogging, to website design and digital advertising, we do it all. Have we mentioned that we are a Certified Google Partner Agency? Give us a call at 941-753-7574 or contact us for more information on how we can work closely with you to help your business achieve all of your goals!
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Is Your Website Mobile-Friendly?
Posted by Troy Newport on 25 August 2011 11:46 am
Increased Smartphone Penetration Causes Mobile Browsing to Skyrocket
If you’re like 100 million other Americans, you use your smartphone to browse the internet each month. Whether looking for a phone #, office location, or doing online banking, mobile surfing will continue growing in leaps and bounds. What does your website look like on a mobile device?
Think about your own internet surfing habits: if you go to a website and it’s hard to find what you’re looking for, or it doesn’t display properly on your computer, what do you do? You leave and find another website that conveniently serves the information you’re looking for. This is especially true in the mobile environment. People surfing on their phones (or tablets, or iPads) are typically on the go, and especially pressed for time. They aren’t in a mood to deal with your non-optimized-for-mobile-device website.
For example, our main company website has large photos to better promote our work and our messaging. It also uses technology that does not translate well to a mobile device. As a result, if someone arrives at our website on a mobile device, this is the website to which they are automatically directed: http://m.webtivitydesigns.com. Sure, it looks funny on your desktop computer. But it loads super-fast and is easy to navigate on a mobile phone. People can easily call or email us, or obtain directions to our office. If they are inclined they can read more about us and even visit our full website if they choose.
The investment for a mobile website is a small one. Remember, you don’t have to translate every page of your main website into a mobile site; just give mobile visitors a few pages of the most important information they need in order to do business with you. With such a simple deployment, you open your company to those 100 million people who surf the internet on their mobile devices each month. And don’t forget: people who adopt and use technology tend to have more disposable income. Don’t you want to target them?
Learn more about mobile website design.
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