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Jan
30
You Need to Keep Your Website Fresh, Here’s How to Do It
Posted by Meredith on 30 January 2020 03:22 pm

There are many reasons to keep a business website fresh. Customers like a fresh website, it gives them reasons to keep coming back to it. Technology is changing daily, which also makes technical reasons for keeping a website fresh. And search engines love fresh websites, so if you’re looking to rank higher in search engines, you need to keep your website fresh.

How do you keep a website fresh?

There are quite a few different ways to keep a website fresh. Because technology and design are constantly evolving, if your site was designed a few years ago, chances are it needs an upgrade. Not only is it outdated, but even if it was popular a few years ago, it probably isn’t mobile friendly (which is a must these days) and it probably isn’t very SEO friendly. It is worth it to invest in an upgrade.

keep your website fresh

Check your website from time to time for broken links. For example if you have linked to another business, or blog, perhaps they have gone out of business or changed something. If that link is no longer working it will show up as an error or a broken link leading your consumer to go elsewhere.

Google keeps track of how fresh your website is. If you increase the size or footprint of your website each year, Google will reward you for being “fresher” than other sites. You can increase your footprint by creating new pages.

It’s also important to update the content on the pages already on your website. This can be done by adding content, adding links to other areas of your website, or by adding photos to your page. You can also change the ALT tags on your photos. This is important because SEO rules are always changing, so the ALT text that was once there, might not be important SEO wise any longer.

Keep your website fresh

Creating a blog is a great way to update your website. Not only does a blog keep your website fresh, when blogging about things your target market is interested in and searching for, it will attract new visitors. See our post on blogging. You can always repurpose a blog and update it too. Just don’t rename the URL, or you will lose all the SEO benefits gained from it.

Keep in mind that keeping your website fresh will benefit you. It will benefit your search engine traffic, your rank, and help to generate more traffic. If you lack the time to do this, it’s worth it to consider a professional marketing team and web designer to do these tasks for you. If you’re looking for a fresh website, we’d love to hear from you!

The post You Need to Keep Your Website Fresh, Here’s How to Do It appeared first on Webtivity Marketing & Design.


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Jan
23
Benefits of Blogging for your Business
Posted by Meredith on 23 January 2020 10:29 am

Blogging is one of the most inexpensive ways to drive traffic to your website, and bring brand awareness to your business. Not only that, but blogging is a great way to market and distribute information about your business. There are so many benefits of blogging for your business, but here are just a few.

benefits of blogging

Blogging for your business is easy. Blogging is just a collection of thoughts or facts. When you’re trying to promote your business, put together some thoughts or facts, and post it on your website. Your consumers want to learn more about you, your business, and things your business is selling, so it’s the perfect way to get that information out there!

Blogging is also a great way to boost your ranking in search engines. In fact, search engines love it when businesses blog! When a business creates a blog on a consistent basis, they’re giving Google, Yahoo, Bing, and any other search engines brand new content to index. Search engines LOVE new content! It also gives businesses a chance to utilize keywords that consumers are using to search for them in those search engines.

Benefits of Blogging

 

Blogging also shows that you’re a subject matter expert in your field, which builds trust with your consumers. If you give out good advice, you’ll be the go-to in your field. This can make you stand out from your competitors. It can also help you develop a deeper bond with your readers.

One of the biggest benefits of blogging is to provide value to your readers. If your blog includes tips or how-to advice to make their life easier, it’s much more interesting for them to read,  than to read a constant sales pitch type blog. You’re increasing loyalty by providing them with free advice, which will likely have them choose your company over a competitor when they’re looking to make a purchase or need a service.

Finally, each time you create a blog post, you create an opportunity for your blog to be shared with others. It is free marketing, proving even more that your business is credible!

If you don’t have time to blog yourself, don’t worry, Webtivity has a copywriting team here in St. Petersburg and Bradenton to help work with you to create informative posts for your business!

The post Benefits of Blogging for your Business appeared first on Webtivity Marketing & Design News.


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Jan
20
See the Benefit of Using the Same SEO and Web Design Company
Posted by Meredith on 20 January 2020 02:14 pm

After creating a successful business, you want a successful website launch. Not only does that mean having a website that performs well and looks appealing, it also means having a website prepared for the best search engine results as possible. This is why there is a benefit of using the same SEO and web design company for your website.

SEO and Web Design Company

Using a company that provides both SEO and Web Development services enables the website designer to work with the marketing department to ensure that your new website gets off to a great start. The marketing department will use their trade secrets to improve your website’s search results from the get go. Many people don’t realize that there can be errors in your site that can only be seen by search engines, these errors will impact your potential rank and if your web design company isn’t up to date on the latest SEO trends, you’re hurting your search results online before your site is even launched.

With this in mind, there are specific tasks the marketing department needs to have in place prior to the launch of the website. By working hand in hand with the web designer, this process flows seamlessly between the two, rather than going back and forth between a few different companies. Or even worse, after the website has been launched.

When these steps are taken prior to the launch of your website, Google will index your website and begin ranking it at the launch, rather than at a later date, which is better for you. Not doing these in tandem with the launch can be costly, and sometimes those precious moments can never be recovered.

By using the same team, not only are the team members familiar with each other, there’s already a process in place. They are experienced with communicating with each other, and they can respond quickly should any problems arise.

It doesn’t matter how great your website looks or functions—if no one can find you online you simply don’t exist. Show your business to the world with Webtivity Marketing & Design! Click here to request a consult.

The post See the Benefit of Using the Same SEO and Web Design Company appeared first on Webtivity Marketing & Design News.


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Aug
19
The Secret Behind a Successful SEO Campaign
Posted by Meredith Bardsley on 19 August 2019 04:11 pm

Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

Successful SEO Campaign

  • Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
  • Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
  • Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
  • Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
  • One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
  • A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
  • As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
  • Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
  • If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

The post The Secret Behind a Successful SEO Campaign appeared first on Webtivity Marketing & Design News.


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Jul
12
Check out our Brand New Web Design & SEO Packages
Posted by Meredith Bardsley on 12 July 2019 12:14 pm

 

 

 

Looking for a fresh website?
Need more hits on Google?

Check out our Brand New Web Design & SEO Packages – for EVERY  budget!

Check out our brand new Web Design & SEO Packages! Start with a redesigned website and roll right into a digital marketing campaign AND get a refreshed website EVERY 3 YEARS! – at ONE monthly fee!
Click below to find out more.



Look Your Best & Be your Best! It’s Important!

It is commonly accepted that websites should be refreshed about every 3 years. This is because search engines like Google reward websites with fresh, clean code & design elements like mobile-responsiveness and others. Keeping an old website is actually hurting you online. ‘Points’ are also given to websites with fresh content. How do you get all this done & run your business? – We’re here to help!

Starting with a fresh website, you’ll be ready to make some headway online. What good is your website if it’s not working FOR you? Get your online presence going with WordPress & Webtivity!

Starting with the Small-Business Owner in mind, the Economy plan is your start to success online, we wrap it up with the Platinum plan, meant to reach a regional to national audience. Click on the table above to see the full thing!

Still not sure what SEO is? Not sure why a fresh website is even important? Click below to learn more about digital marketing & why your business needs it!

What is SEO anyway?

 

JUST need Web Design??

Click here to get a custom quote!

 

JUST need Marketing??

Click here to get a custom quote!

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The post Check out our Brand New Web Design & SEO Packages appeared first on Webtivity Marketing & Design News.


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Jul
1
Webtivity is featured as a Top B2B Company in Florida!
Posted by Didier Bizimungu on 01 July 2019 10:29 am

We are Webtivity, a top B2B company, Florida’s leading professional website design and online marketing agency since 1999. We don’t take this title for granted, we’ve definitely worked for it. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority, something we have focused on ever since we started. It makes us very proud to announce that in a recent report from Clutch, we have received a Clutch Leader Award among the leading B2B companies in Florida.

Clutch is a B2B ratings and reviews platform that works to connect companies to the best-fit agencies from around the world that will help them tackle their next big project. Their team of analysts use several metrics to research and rank companies, such as their market presence and work quality. However, they take their research a step further by actually calling up former clients and interviewing them on their experience with the company in question. The feedback is then published onto the company’s Clutch profile as a public feature. We are thrilled to have three perfect, 5-star reviews on our profile!

Below is a summary of our most recent review that gives valuable insight into our values, priorities, and work ethic as a company!

Our growing presence on Clutch has also allowed us to gain significant footing on their sister sites! We have been featured among the leading SEO services in Tampa on The Manifest, a business news and how-to website that compiles and analyzes practical business wisdom for innovators, entrepreneurs, and small and mid-market businesses. We know that a picture can speak a thousand words, so we also have our portfolio on our very own Visual Objects page, among other leading creative and design agencies here.

We are so proud of our achievements and being a top B2B company in Florida and look towards the future with only a smile. We can’t wait to see all the 5-star reviews accumulate on our Clutch profile in the years to come!

The post Webtivity is featured as a Top B2B Company in Florida! appeared first on Webtivity Marketing & Design News.


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