A business website is like an online storefront. This is how customers are attracted to your brand, store, or business. This is where you introduce your services or products, and let them know how your service or product can help them. Having a web design team in conjunction with a marketing team can make a website design for homepage conversions an easier process.

Consumers are quick to walk away from a store that doesn’t have something that interests them in a window whilst window shopping. The same rings true when they land on a website. This is why it is so important to capture them as soon as they land on your homepage and increase the chances for homepage conversions.

These are some important strategies that must be addressed on a successful website design:

Call to Actions (CTA’s)

Not only does a homepage need a call to action, but it needs to be above the fold. This means that a website visitor shouldn’t have to scroll down the page to find it. If you want phone calls, emails, people to subscribe to your newsletter, all those CTA’s should be above the fold in an easy to see button for them to click. Such as “learn more”, “call now”, “subscribe”, or “email”.

Proof Equals Trust

When someone lands on your website for the very first time, they’re not only looking for information, but they want to see that your company is one that can be trusted. This is where social proof comes in handy. This can be accomplished through many different forms. Actually, the more the better.

• Client Testimonials
• Reviews
• Case Studies
• Awards
• Partnerships

Use More Than Once CTA

People come to websites for various reasons. Don’t leave them with only one option. They might be a first time visitor, or maybe they’re there to leave a review, or read a blog, or to see your services. Having many CTA’s gives them many opportunities to search your site further. The key is to be user friendly. You don’t want to only give them one button, what if that isn’t what they’re looking for? Give them options, this way you can please the masses.

Contact the team at Webtivity for to discuss making your website with a homepage designed for conversions!

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Duncan Real Estate: Experience the Duncan Difference!

Before

After

Since 2001, Duncan Real Estate provides expert services for buying and selling real estate on Anna Maria Island and throughout Manatee County, and for leasing Anna Maria Island beach house rentals. Webtivity Marketing & Design created their new website with Duncan Real Estate’s vision and mission firmly in mind. The new state of the art website has been designed using the latest technology so that it is compatible with today’s browsers and mobile devices. Webtivity employed a mobile-first design in keeping with the highest SEO standards.

This new website highlights the exquisite properties Duncan features for rent and for sale. Particular focus was taken to highlight images and videos of the luxurious properties to paint a clear picture in visitors’ minds. The magnificent island of Anna Maria Island, where Duncan Real Estate is located, is used as a backdrop throughout the website to invoke the feeling of a tropical paradise.

The site uses two main plugins to deliver vacation rentals and real estate listings. Both these plugins were seamlessly integrated into the website with future updates in mind to make it a smooth transition for visitors from one part of the website to the other. The vacation rentals area of the website is powered by the RNS Vacation Rental Management software. It features direct online bookings, accounting and reservation management. Webtivity worked with RNS representative Amanda to ensure all aspects of the RNS component function expertly. The real estate area of the website is powered by Diverse Solutions’ IDX Express plugin. Designed to deliver MLS listings with a lead capture component, the plugin required precision integration to match Duncan’s new website look and feel.

Lindsey, a licensed agent and the Director of Business Development, says, “The entire team at Duncan Real Estate of Anna Maria is very happy with the work that Webtivity has done for our website and rental department. We especially thank Didier Bizimungu for all his hard work and keeping in constant contact with us. We highly recommend Webtivity!”

About Duncan Real Estate

Duncan Real Estate is Anna Maria Island’s full-service real estate company specializing in residential sales & rentals, commercial sales & leasing, investment properties, property management & vacation rental accommodations offering full-service concierge. For more information, please visit www.teamduncan.com.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

Duncan Real Estate – Contact

Lindsey Leech, Director of Business Development

Phone: 941-779-0304

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M2 Development: Building for the future.

Before:                                                                                                                                  After:

M2 Development focuses on the investment, acquisition, and development of residential, commercial and industrial  projects thoughout the United States.  M2, together with its related affiliates and entities, is expanding its’ leadership position in the high-end luxury hotel & hospitality marketplace with its recent acquisition of a site in Nashville’s downtown core for a planned $500,000,000 Mixed-Use Project..

As a fully integrated real estate company, they provide seamless coordination for all phases of development – from concept thru completion.  Their experience, expertise and knowledge of the marketplace allows them to create and deliver well designed and financially viable projects, consistently delivering solid returns for their investors and partners.

Created with the M2 Development Partners’ vision and mission firmly in mind, M2’s new state of the art website has been designed using the latest technology, so that it is compatible with today’s browsers & mobile devices. This new website highlights the varied projects M2 has developed over the past 35+ years and also highlights their projects. There is a special focus on the visionary representation of projects to ensure potential clients get a feel for M2’s design style. Additionally, their supporting services, such as project management and financing, are highlighted to ensure visitors get a complete picture of M2 Development’s experience, expertise and capabilities. Tim, the managing principal at M2 Development Partners, says “I have utilized Webtivity Marketing & Design to produce numerous website for our various Real Estate Development Projects and they have consistently performed at a very high level”.

About M2 Development Partners

M2 Development Partners is a commercial real estate development company providing development, financing, construction and project management consulting across all product types. The Principals have an extensive level of expertise in all aspects of finance and real estate development. For more information, please visit http://www.m2developmentpartners.com/.

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

M2 Development Partners – Contact

Tim Morris, Managing Principal

TIM@M2DevelopmentPartners.com

Phone: 248-766-2254

The post Webtivity Launches New Website for M2 Development Partners! appeared first on Webtivity Marketing & Design.

Introducing the Webtivity Referral Rewards Program!

Up to $350 credit for your website and digital marketing referrals

We love our clients and thank them for trusting us with their digital marketing needs. There is no greater compliment than when our valued clients refer us to their business friends. These website and digital marketing referrals have been crucial to Webtivity’s success over the years.

To show our appreciation, we have established a referral reward program. When a client refers someone to us and they hire us for their website design and/or digital marketing, the client will receive a credit and the referral will get a discount. So it’s a Win-Win-Win. The client gets a credit. Referral gets a discount. Webtivity gets a new client.

The great thing about the referral reward program is there is no limit to the number of referrals or credits. If you are currently only a website client, you can refer yourself for digital marketing and get both the credit and the discount.

If you are a previous client, no problem. Refer yourself and come back to Webtivity. We don’t hold a grudge. You will receive both the referring credit and referral discount. After that refer others to earn even more credits.

Click here to learn more about our website and digital marketing referral program and refer someone today

We have tried to make it as easy as possible. On the page above you will find an email template as well as a contact form to get in touch with us.

Please note this referral reward program is effective April 8, 2020. While we appreciate past referrals, we unfortunately cannot make this program retroactive.

The post Referral Reward Program: Tell a Friend About Webtivity Marketing & Design appeared first on Webtivity Marketing & Design.

There is a new buzz word around the Internet known as Mobile First Design. But just what is mobile first design and why should you be paying attention? We’ll explore the definition, benefits, and give you actionable steps on how to ensure your website is mobile first in this Webtivity exclusive.

What is Mobile First Design?

Mobile first design is the next iteration of what’s known as responsive web design. This methodology of creating websites ensures that the website size changes and adapts to the size of the screen of the device accessing it. This adaptability allows visitors across various devices, including desktops, to have a seamless experience while visiting your website.

To achieve mobile responsiveness, website designers use two approaches. Progressive advancement, which starts the website design at its most basic, then adds more advanced features while checking backward compatibility across various devices. Or graceful degradation, this method begins with a sophisticated website with all features included subsequently compatibility across devices is achieved working backward.

Progressive advancement is the most straightforward approach to mobile responsiveness. IT is what gave rise to the concept of mobile first. Mobile first assumes that you design a website with mobile device users in mind first. Then more advanced features are added while working towards customizing the mobile first website to other devices with larger screens such as desktops.

Mobile User Trends

Why all the hullabaloo about mobile website visitors? Well, take a look at the graph below.

Source: StatCounter

Mobile users currently outnumber desktop users and continue to widen the gap on the Internet. Smartphone sales have consistently outpaced desktop device sales since 2011. It’s readily apparent why. A smartphone is magnitudes cheaper than a computer, and increasingly mobile devices can do almost anything a desktop computer can, albeit slower. Put simply, the future online is mobile. Search engines are aware of this and have reacted accordingly. Websites with a mobile focus get a nice bump in their search engine rankings.

Practicing the Mobile First Doctrine

There are several ways to accomplish the mobile first process. The easier of the two, is to use a theme from a Content Management System such as WordPress.  Newer themes  are  jumping on the mobile first train. From there, all that’s needed is the crack skills of a trusted designer to customize your website. They can ensure all customizations to your liking don’t break the mobile first goal of your website.

The second approach is to build a completely custom website. The custom approach is the harder of the two methods and involves using device mocking apps to design a website that first caters to mobile visitors then slowly adapt it to desktop devices using the progressive advancement approach. We recommend a dedicated designer who is familiar with the needs of various mobile platforms for this technique.

Are you ready to upgrade your website to a mobile first design? Give Webtivity a call at 941-753-7574 or send us a message by clicking here.

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