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May 29 |
How to Get Listed in Google Local Services Ads
Posted by Webtivity on 29 May 2025 09:03 am |
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If you have even searched Google for a service industry company, you have probably seen the Google Local Services Ads (LSA) section at the top of the search. These companies have gone through Google’s Local Services Ads signup process to run ads for a particular service industry in a particular market.  Here is how to get listed in the Google Local Services Ads. For this example, we are using the painting industry but you can use it for other service industries. 1. Verify Your Google Business ProfileBefore you can run LSAs, you must have a verified Google Business Profile. This profile displays your business information on Google Search and Maps. Ensure that your business name, address, and contact details are accurate and match your official records. As of November 21, 2024, Google requires a verified profile to run LSAs, aiming to prevent fraud. 2. Check Eligibility and Sign Up for Google Local Services AdsMany service industries are eligible for LSAs in many U.S. markets, including Tampa. To get started:
Note: In some cases, you might need to select “Handyman” as the primary category and add “Painting Indoors” and “Painting Outdoors” as subcategories to ensure your services are accurately represented. 3. Complete Background Checks and VerificationGoogle requires background checks for the business owner and any employees who will enter customers’ homes. You’ll also need to provide proof of insurance and any necessary licenses. This process can take 2–4 weeks. 4. Earn the Google Guarantee BadgeUpon successful verification, your business can earn the Google Guarantee badge. This badge builds trust with potential customers by assuring them that Google backs your services. 5. Set Your Budget and Manage LeadsLSAs operate on a pay-per-lead basis, meaning you only pay when a potential customer contacts you through the ad. You can set a weekly budget based on the number of leads you wish to receive. Tips for Success with Google Local Services Ads
Additional Marketing StrategiesWhile LSAs are effective, consider complementing them with other marketing efforts:
Click here to learn the difference between LSAs and Google Ads The post How to Get Listed in Google Local Services Ads appeared first on Webtivity Marketing & Design. Read more » | |
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May 21 |
Differences Between Google Local Services Ads and Google Ads
Posted by Webtivity on 21 May 2025 09:41 am |
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When marketing your business online, it’s essential to choose the right platform to reach your target audience effectively. Two of the most powerful tools in Google’s advertising arsenal are Google Local Services Ads and Google Ads (formerly AdWords). While both help businesses get in front of potential customers, they differ significantly in format, targeting, and functionality. Here’s a breakdown of the key differences to help you decide which is right for your business.  1. Ad Placement and Appearance
2. Pay Model
3. Targeting and Setup
4. Qualification and Verification
5. User Intent and Trust Signals
6. Management and Complexity
Google Local Services Ads and Google AdsBoth Google Local Services Ads and Google Ads offer valuable opportunities for businesses to grow online. LSAs are ideal for local service providers seeking cost-effective, high-intent leads with minimal setup. Google Ads, on the other hand, is better suited for businesses looking for comprehensive campaign control, broader reach, and detailed targeting. Depending on your goals, industry, and marketing budget, you might even benefit from using both platforms together to maximize visibility and lead generation. Need help setting up your Google LSAs or optimizing your Google Ads campaign? Reach out to us to get started. Click here to learn how to get listed in the Google Local Services Ads section The post Differences Between Google Local Services Ads and Google Ads appeared first on Webtivity Marketing & Design. Read more » | |