How to Grow Your Business with Geofencing in 2018
Posted by Didier Bizimungu on 04 May 2018 01:25 pm
It’s 2018 and you, as a business owner, are inundated with offers and tools to grow your business in the digital arena. One of the newcomers on the digital marketing field is a method called geofencing. But just what is geofencing and how can you use it to grow your business? Webtivity Marketing & Design will endeavor to give you a solid grasp on just what geofencing entails and more importantly how to apply geofencing capabilities to grow your business.
What is geofencing?
Geofencing in definition refers to several different technologies whose main goal is creating a virtual perimeter around a specifically defined geographical area. There are several ways to enact a geofence with some methods requiring proprietary physical technology known as beacons to using GPS, Wi-Fi, radio frequency identification (RFID) or even increasingly social media tags. Once you have a geographical area virtually defined or geofenced, you can target users in this area with promotional offers or other types of useful client facing information.
Taking Advantage of Geofencing
The biggest draw to geofencing targeting for most businesses is the ability to lower advertising costs. Simply put your typical entrepreneurial business owner is not looking to compete with national or even statewide retailers. Instead savvy business owners look to reach the potential client that is nearby. This is in part what makes geofencing so cost effective, the ability to reduce competing voices, or ad dollars, to the minimalist of levels.
There is one additional benefit of geofencing targeting however that often goes overlooked. Geofencing can also be used offensively as well as defensively. Defensively it can help reduce the ad noise that most users experience on their various digital access points. As our world becomes overwhelmed with more and more information, it is becoming increasingly easier to target not only nearby potential clients but those close to competitors as well.
Getting started with Geofencing
Let’s get into the nitty gritty of the various methods you can use to take full advantage of geofencing for your own business enterprise. There are several advertisers or providers that use proprietary devices known as beacons to create a virtual geographical area using these devices. Unfortunately this usually involves considerable cost and upkeep to manage and is usually priced out of range for most small to medium sized businesses.
The relatively new method of geofencing uses established advertising platforms that have already done most of the leg work of crating geofences for you. These services such as Google Adwords and Facebook include features that target specific areas around you or your competitor’s business using GPS, Wi-Fi, mobile device location from apps and other methods that are collected by these big players. They then offer these options as part of their possible client targeting matrix.
Webtivity Geofencing Services
Webtivity Marketing and Design has been providing digital marketing services since 1999. From link building, to blogging, to website design and digital advertising, including geofencing targeting we do it all.
Have we mentioned that we are a Certified Google Partner Agency? Give us a call at 941-753-7574 or contact us for more information on how we can work closely with you to help your business achieve all of your geofencing and overall marketing goals!
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Webtivity Named One of The Top Digital Marketing Companies in the Tampa Bay Area
Posted by Didier Bizimungu on 19 April 2018 09:11 am
We are proud to announce that we have been named one of the top digital marketing, SEO and branding companies in the greater Tampa area by Clutch! Clutch is a trusted B2B ratings and reviews firm that evaluates regional top-performing companies based on services offered, client feedback, work quality and market presence.
We at Webtivity Marketing & Design strive to always deliver top quality service to all of our clients and inquirers alike. This service centered focus began with our founding in 1999 and has been the cornerstone of our internal company compass as well as the raison d’etre of our success!
Although we don’t do it for the recognition it gives us great pleasure to see others recognize our customer centric approach to digital marketing.
Give us a call at 941-753-7574 or contact us for more information on how we can work closely with you to help your business achieve all of your digital marketing goals!
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Improve Your Site’s Google Ranking
Posted by Meredith Bardsley on 26 February 2018 11:48 am
We all want to be at the top of a Google search. The closer to the top of a Google search you are, the more customers will be able to find your business. Luckily, there are some ways to boost your Google ranking, thus increasing web traffic to your site.
Adding a Secure Sockets Layer (SSL)
Google has been talking about this for a while. We all want to shop and surf the internet safely. One of the best things you can do to increase your ranking on google is to get an SSL certificate added. Google recently announced that July 2018 will be that date that for all unsecured sites, Chrome will display a warning label of “not secure” in the address bar. This is a sure fire way to get people not only to not use your site, but to have google not promote your site as well. More than 50% of internet users use chrome for their browser.
Get a Mobile Website
More than 50% of internet users are using a mobile device in the last 12 months! Only 44% used desktops, and less than 5% used tablets. You are losing potential business if your site isn’t mobile friendly. Making your site mobile friendly will not only boost your google ranking, but will improve users’ experience. When people are making the buying decision, more often than not they’re using a mobile device. Currently, desktop and mobile search results on Google are indexed together. Google recently said that soon they will be moving sites to a “mobile-first index”. While they won’t say exactly when, it is coming.
Google wants to see that your site is not only dynamic, but that it is updated often. This is easily done though publishing blog posts. Regularly updating your site with blog posts will not only increase your Google ranking, but by putting out this new content, it will draw customers back to your site.
Link building takes time, so it’s important to start your link building work when your website is launched. Google wants to see your site build these links naturally, over time. This can be accomplished through social media, guest blogging, press releases, and link exchanges to name a few. And while results don’t happen automatically, Google does notice!
Contact the Experts
Webtivity Marketing and Design has been providing digital marketing services since 1999. From link building, to blogging, to website design and digital advertising, we do it all. Have we mentioned that we are a Certified Google Partner Agency? Give us a call at 941-753-7574 or contact us for more information on how we can work closely with you to help your business achieve all of your goals!
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What Small Businesses Can Expect from the Facebook News Feed Changes
Posted by Didier Bizimungu on 06 February 2018 01:51 pm
The advent of the social media era on the internet marked a new age in business client relationship management. Not only could businesses big and small directly interact with clients and potential clients but they could, most of the time at no additional cost, generate leads off of platforms they paid no fee to use. This was unheard of in the digital arena long dominated by paid for listing professional directory listings to generate business. Facebook, and consequently, the Facebook News Feed kicked off this new avenue in true digital fashion; that is overnight with little to no warning for businesses to prepare.
Facebook has dropped another bombshell on the business community. It is estimated that up to 94% of all businesses use social media, 60 million on Facebook alone. Small business owners who often have smaller than average profit margins to meet flocked to this readily available method to generate leads for little to no cost. Facebook, Instagram, Google Plus, Twitter and other social media platforms represent a quick and easy way to reach former, current and potential clients directly while demonstrating your commitment to customer service in a public forum.
The Purpose of the Facebook News Feed Changes
Being on top is not always advantageous however as Facebook has recently learned. By nature, social media content is cloud sourced as well as community reinforced. It only takes a few unscrupulous advertisers or businesses to target misleading or erroneous content to known vulnerable communities to have content, news in this case, spread with little to factual background. Facebook, being the biggest social media platform by far, has been the most susceptible to this type of false information attacks. Accusations have gone as far as to blame Facebook for swaying democratic elections in some of the world’s oldest democracies.
Facebook responded to these concerns on January 11th 2018 with several planned changes to the Facebook News Feed. The Facebook News Feed is the main way users interact with Facebook as it lists the posts Facebook determines to be most interesting to you when you open your Facebook app or page on a computer. It has seen several updates in the past but the new announced changes will change the way it fundamentally operates in regards to separating businesses and personal pages.
CEO, Mark Zuckerberg, described the new changes as shifting away “…from focusing on helping you find relevant content to helping you have more meaningful social interactions.” The details on the implementation of this new Facebook News Feed update are still far and few in between but the stated goal is to shift Facebook content away from all pages and users having similar weight in terms of appearing on the Facebook Feed to more priority given to personal pages.
Changes Thus Far
What we’ve seen thus far is a noticeable decrease in Facebook Business page reach and video watch times. This has carried on to less Facebook referrals to client websites probably due to loss of user content interaction. Facebook business pages that are newer seem to be more affected than their more established counterparts. This might be due to more consideration given to pages Facebook considers “trusted” by users which are usually pages with a large user following and a higher rate of post interactions.
Based on the overall goal of the new Facebook News Feed changes there are several effects we can predict in this upcoming year. Viral pages will see their view shares drop more in the future. Small businesses whose pages are new with a few likes will see their already small Facebook interaction rate drop even further. Videos will have less of an effect than they have in the past at garnering user attention. For those established small businesses with high interaction rates we can expect that their posts will see more likes as they stay on users’ news feeds for longer periods of time.
Free Ways to Minimize News Feed Effects on Your Business Page
What do you do when your small business’ user intake funnel drops? Capitalize on those users who you already attract. There is no better time than now to spruce up your business’ Facebook page. Add widgets, customize the call to action button, add more pictures, and respond to user posts/reviews promptly. Earn your current users’ trust so that they in turn are more likely to recommend you to their friends. This has the added benefit of increasing your Facebook “trust” score as well.
Paid Ways to Minimize News Feed Effects on Your Business Page
Facebook Ads have never been more important than now. The first thing businesses should do is ensure that they have a current interactive audience that is interested in their services that they can target. This can be accomplished quickly by launching a Facebook Like campaign. This is critical as all other Ad campaigns ran through the Facebook platform will depend on the size of this initial audience. Small businesses especially are vulnerable to having a smaller than ideal audience size.
As Facebook Ad revenue grows so does the tools it provides advertisers to use in their goal to generate more qualified leads. A shrewd advertiser should be taking advantage of all the aspects Facebook provides to reduce spending while simultaneously increasing profits. The Facebook Pixel, custom audience development, engagement ads, and website conversion campaigns are just a few of the tools now in your arsenal as an advertiser to assure a more successful ad campaign.
Consult the Experts
Show me someone who tells you that they know the entire extent of these new Facebook News Feed changes, and I will show you a liar. The fact of the matter is that the Facebook News Feed algorithm is a complicated beast that only Facebook truly knows how to manipulate. Take this same algorithm and add a major change to it and you have absolute turmoil. This is where it becomes important to have a competent trusted source of information of not only what is transpiring but how to adjust to the changes as well to minimize negative effects, and maximize their positive counterparts.
Webtivity Marketing & Design has been offering digital marketing services since 1999 with a strong focus on personal service. A point of view we found severely lacking in the online digital world. We specialize in providing a complete solution to all digital needs for small to medium as well as large business enterprises.
We are a Certified Google Partner Agency, winner of the Manatee Small Business of the Year Award, and other accolades.
Give us a call at 941-753-7574 or email Tim for more information on how we can work closely with you to help your business achieve all of your goals!
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Social Media Marketing Trends for 2018
Posted by Meredith Bardsley on 03 November 2017 12:26 pm
With only a little more than a month left until 2018, it’s time to start thinking about your social media marketing strategy for 2018. Grabbing people’s attention is becoming a bit harder, there’s more competition, and duplicated competition. Considering our attention span has decreased, there isn’t a big opportunity to grab the attention of our users. These 5 trends are what we think you need to be prepared for in 2018.
Video again will be one of the biggest trends. Instagram’s stories are becoming increasingly popular.
You will find more statistics at Statista
See how much it’s grown compared to the lack of growth with its biggest competitor, Snap Chat.
Both of Apple’s new phones the iPhone 8 and the iPhone X have been built with chips included to allow users an augmented reality experience. Take that and Facebook’s project Spaces, a place where users can go live from VR and their friends can follow along and interact in this virtual environment as if they are in the same room!
With the decreasing attention span of consumers, expect chat bots to play a big role in the upcoming year. Chatbots are easy to design, and allow brands to quickly interact with their customers. Facebook’s Messenger connects you to over 1.3 billion people monthly!
All you have to do is open Instagram and you see many different brands using celebrities and real influencers with many followers promoting their brands. Sponsored content is one of the most powerful ways for brands to reach consumers by helping advertisers connect to new audiences as well as engaging existing users.
It’s no longer a Millennial market, it’s all about Generation Z. Generation Z has grown up using cell phones, and the internet. They’re all about speed and customer service, their attention span is 8 seconds. The oldest ones are now entering the workforce, and they’re focused on social issues and social responsibility. Currently 1 in 5 Americans belong to Generation Z with 96% owning a smart phone.
We are in an age of instant gratification. We want to buy things instantly, we want our news instantly. We don’t like to wait for anything. Advertisers will be turning to social media platforms such as Instagram and Snapchat to use videos and disappearing content to reach users. Social media gives so many opportunities to connect advertisers with audiences helping both their brand and their followers. How are you planning for 2018?
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