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Jun
16

It is said that certifications in the Digital Marketing industry fall more often than rain in a rain forest. Who knows which companies to trust and which consultants have actually completed the necessary requirements instead of outsourcing the process? The answer is none.

digital marketing certificationThere are few exceptions to this rule however, that is the companies that are the target of most if not all digital marketing efforts. None more so fit the bill more than the behemoth underneath Alphabet, Google.

There are several reasons working with a Google Certified Partner can be advantageous to you and your company’s digital marketing goals.

Certification Backed By Google

The world’s biggest search engine needs no introduction. Suffice it to say they vet any applications for Google Partner status rigorously to ensure that any company or individual who plans on using their brand name as part of their marketing has earned the distinction.

On a basic level that entails checking to make sure a company is an established legal identity with employees. On an advanced level this includes meeting a minimum level of Google AdWords ad spend, delivered growth to clients, and shows sustained improvement over time.

For those few agencies who qualify a nifty badge is awarded like the one you see on the left. The full requirements are listed by Google to make it easier for potential clients to understand just what kind of benefits they can expect from any agency displaying the Google Partner Badge.

Certified Agency Team Members

Google requires that at least one employee be certified in the various advertising sections of the AdWords offerings. Fortunately here at Webtivity we have not one, not two, but THREE certified employees ready to meet your Pay-Per-Click needs. But just stating that means nothing.

Certifications come and go over time as individuals sometimes overlook re-certification. An agency’s Google Partner page however should be able to show you all qualified individuals as well as their respective qualifications.

Dedicated Google AdWords Representative

To be a Google AdWords partner requires going through a rigorous selection process by Google. There are some agencies that rise above that initial basic entrance level however. Around 5% all of digital marketing agencies earn the distinction of being assigned dedicated account representatives.

As the old idiom goes there is no better source of information than straight from the horse’s mouth. Google AdWords experts are the best place to get recommendations, practices, news, and a plethora of other information other digital marketing experts may not be aware of for months! Webtivity is proud to have and continue to earn this distinction.

Like what you hear so far? Request a free no-obligation consultation from the Google AdWords Certified experts at Webtivity!

Immediate AdWords Support

Google Partners, especially Google Partners with a dedicated representative, get immediate responses to ANY Google related issues. Is your website consultationlisted as hacked? Do you have an issue with your bill? Do you have any questions you can’t find an answer to? You might be stuck waiting for weeks, sometimes even months by going through regular Google contact avenues.

A Google Partner agency however can get your issue attended to and rectified within 24 hours! We have direct phone access to our Google Representatives for expedited service.

Direct Google AdWords Supported Consultation

One of the expanded duties of a Google AdWords representative team is helping their client acquire new business. This is because the advertising agency has proven itself time and time again as capable of delivering quantifiable and sustained results for their respective clients. Taken in this context it is in the best interest of the parent company, in this case Google, to ensure that that agency continually acquires new business.

Your FREE Google AdWords consultation will be undertaken in tandem with our Google AdWords dedicated account representatives to ensure that our suggested recommendations pass the rigor of accepted and up-to-date AdWords best practices.

The Webtivity Difference

We, at Webtivity Marketing & Designs, strive to ensure that we not only meet the highest Google standards for search but advertising as well. We not only have THREE AdWords certified team members but TWO Google Analytics certified members as well.

As part of our drive to always deliver quality server we differentiate our billing for advertising from Google AdWords. This means that you can keep track of your budget without worrying about where every dollar is being spent. This is something of an anomaly in the digital advertising industry as most agencies like to retain an inordinate amount of control on client budgets. But we place, and will continue to pursue a strictly transparent way of operating.

And it seems industry search engine giants are taking note. Don’t wait schedule your free AdWords consultation with the experts today! Give us a call at 941-753-7574 to experience the Webtivity difference for yourself.

 

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Jun
14
Choosing Your Digital Marketing Company
Posted by Meredith Bardsley on 14 June 2017 10:11 am

Choosing Your Digital Marketing Company

 

MarketingFor most companies, online marketing is a no-brainer. The smart business owner knows that the internet is where today’s consumer lives. And what does every business owner want? To be on the first search results page on Google. Next stop – hire a marketing company. But who to pick?

 

Landing pages

Often, digital marketing companies will launch ads on your behalf that appear on search engines for keyword searches. This is a standard marketing practice. They are often even equipped with call tracking numbers to better track your business flow. But here’s the kicker. Where do these ads take the consumer when clicked? Does it lead to a page created within your own website? Or is this an offsite page that has a different URL than your website aka, NOT your website? While this method might score you a sale, it does not strengthen your SEO efforts. It also cancels out the ability to interest your customers in other products or services you offer as they will not actually be on your website where other information would be found. You’ve worked too hard on your site to have your ads lead elsewhere.

Be careful in picking a company to handle your campaigns. Make sure that they use landing pages on YOUR site! After all, you’re paying them to market your website, not theirs.

 

Social Media

MarketingGone are the days where Facebook naysayers are commonplace. By the end of 2016, Facebook announced that they had 1.86 billion users! That’s nearly one third of the entire planet! Instagram carries over 400 million users, Twitter and Google+, over 300 million.

Now, Google’s search engine algorithm has grown to consider websites that link back to social media. Be sure to look out for digital marketing companies that are aware of this change. Maybe even one that includes social media in a SEO campaign.

 

Case Studies

If you’re proud of your work, you share it. You talk about it. If you have a company in mind, visit their website. Do you see examples of their work? Case studies? Testimonials? A great company has great work to show off. Success stories are not too much to ask for when signing onto monthly marketing agreements.

 

Taking the time to question your digital marketing provider is key in sorting out the winners from the losers. Do your own research. Make sure they know what the newest marketing trends are and how they can use them to YOUR benefit.

Show your business to the world with Webtivity Marketing & Design!

 

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Apr
6
Do I Need an SSL Certificate for My Website?
Posted by Didier Bizimungu on 06 April 2017 09:09 am

Webtivity Designs recommends that ALL webmasters or site owners upgrade their websites with an SSL certificate.

An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the server using SSL technology.

SSL CertificateSSL is essential for protecting your website, even if it doesn’t handle sensitive information like credit cards. It provides privacy, critical security and data integrity for both your websites and your users’ personal information.

This increased protection has not gone unnoticed by search engines. Starting in 2015 Google has slowly but surely increased the importance of having an SSL certificate to its search rankings. We fully expect the rest of the big three, Yahoo and Bing, to follow Google’s lead.

This is outlined on the Google Webmaster Blog.

This is a rare but incredible break in normal Google practices of never commenting on search ranking factors. They did not stop there with their pursuit of a more secure user experience. Recently the Google Chrome browser began showing a “Not Secure” warning on any webpage without an SSL that collects user data.

Where can you get an SSL Certificate? Webtivity currently offers SSL Certificates as well as installation and maintenance for a nominal fee. Certificates must be renewed every year to remain valid. We can provide a free estimate on the cost of the whole process.

If you do not go through us GoDaddy also offers SSL Certificates. Please note however that they do not offer installation or renewal services, just a certificate.

https webtivityA key requirement of an SSL Certificate is a dedicated IP. This means a website has its own IP address. Typing in the URL of the website or its IP address would bring you to the same website. This has the added benefit of speeding up the loading time of your website further positively influencing SEO rankings.

Webtivity is here to guide you through this process regardless of which provider you use. We highly recommend that ALL of our clients upgrade their websites to this security level. This goes double for current SEO clients.

Please feel free to send any questions or concerns our way via email or phone call at: (941) 753-7574

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Mar
24
What Does the Not Secure Warning Mean?
Posted by Didier Bizimungu on 24 March 2017 01:28 pm

There are many variations of Not Secure going around the Internet right now. “Not secure” is the warning you will see in the URL or address bar while using the Chrome Browser on certain pages. See below for an example.

chrome address bar not secure warning

When did this start?

This change came into effect on January 31st, 2017 with the release of Chrome Version 56.

chrome not secure warning origin

What Pages Are Affected?

Website pages with password or credit card form fields will trigger this “not secure” warning. For example a non-HTTPs or unsecured WordPress login page will look like this:

wordpress unsecured example

 

Some people may question the efficacy of this move in light of the fear it may instill in some unfamiliar users. For example for those of us who use the SmarterMail email server to manage our emails we now see:

unsecured site smartermail

Now imagine if you were not familiar with the Internet. Does that look like a safe place to login to you? This abrupt move by not just Google but Firefox as well has lofty goals but mark my words there will be growing pains.

What browsers are affected?

The browsers with the Not Secured Warning thus far include Firefox and Google Chrome. Firefox’s not secure warning started with Firefox 52. It’s warning looks a bit different than Chrome’s however:

firefox security warning

What is the goal?

The ultimate goal of both Chrome and Firefox, as well as some other browsers which I’m sure are to follow, is to secure the entire Internet over SSL. Regular HTTP has been shown to be vulnerable to “middle men” attacks. The monitoring, interception, and sometimes even injection of information before it can reach its destination.

It’s easy to see how this might be a concern for pages that contain sensitive information such as credit card or password information.

As it stands about a third of all web traffic is routed through SSLs or HTTPs and that number only keeps growing.

What can I do?

Get in touch with the consummate SEO professionals at Webtivity for more information on how to attain an SSL Certificate to ensure that your website visitors do not run into this menacing issue!

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Mar
13
Phishing Email
Posted by Meredith Bardsley on 13 March 2017 04:16 pm

Phishing Email

Below is an emPhishingail recently received by a client. The client contacted us to see if it was legitimate before clicking on any links. It was a good thing she did! This email was not from us and turned out to be a phishing email attempting to steal information or download malicious software on her computer.

 

——————————————————————————————————————————————

From: E-mail Administrator [mailto:admin@admin.srvr.com]

Sent: Monday, March 13, 2017 12:51 PM

To: admin@admin.com

Subject: [Norton AntiSpam]Your E-mail Account closure Notification

 

Dear Email Client,

 

You have exhausted the space 5GB Bandwidth of your email account and for this reason some of your incoming mails with files is placed pending.

Kindly Click on the link below to complete the upgrade on your account in order to Receive your pending mails and enjoy full features and efficient e-mail service delivery.

 

Click Here TO UPGRADE and add more Bandwidth to your mailbox.

 

Once the information provided matches the records on our database, your account will function normal again.

 

Sincerely,

Email Service Team

——————————————————————————————————————————————

 

What makes this email suspicious?

 

  • “From:” email is not from our email system
  • “To:” is not addressed to their domain email address
  • Typos and grammar mistakes
  • Hovering over the link revealed a suspicious URL (link deactivated in this post)
  • Signature is “Email Service Team” not a Webtivity signature

 

Unfortunately with the convenience of the internet comes criminals and risk. Identity thieves have become very clever and good at impersonating companies we trust. Here are some tips:

 

  • Don’t assume that because it has a bank or company logo or looks like one your received previously that it is a legitimate email
  • Look at the to and from email addresses
  • Look for typos and grammatical errors
  • Hover over (do not click) any links and look at the bottom left corner of your browser to see where the links go. Best practice is not to use the email links and to log into your account as you normally do and interact that way.
  • Do not send personal information including credit card information by email
  • If an email is at all suspicious, contact the company using the contact information you have on file. DO NOT use the contact information in the suspicious email as it too is probably bogus

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