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Nov
18
Make Your Location Page Work for Your Business Website
Posted by Meredith on 18 November 2019 03:20 pm

Location Page

Every business is trying to jump to the top of Google’s search results. With everyone vying for that top spot, it’s important to take each page of your business website, and position it for the best results possible.  People are always searching for something “near me” and you can’t just keyword load “near me” or “close to me” in all the pages of your website. Here are some tips to make your location page work harder for your business website.

Business Name, Address, and Phone Number

Be sure that your Business Name, Address, and Phone Number appear exactly the same as it does on your Google My Business Profile, as well as all other citations you have claimed.

Photos

Include photos in your location page, with correct ALT tags. Don’t just have outdoor photos, have photos showing the interior of your business as well. This allows potential customers to see what to expect when they arrive. Exterior photos should include your sign, a parking lot, as well as nearby businesses; this is especially helpful for new businesses and if your business is in a strip mall.

Describe Business Location

Include your business location, and what makes your location unique. If you have several locations, don’t just copy and paste the same info while changing out the city.

CTA (Call to Action) Options

Use CTA’s which are helpful to the user such as directions with a link to Google Maps, a link to request an appointment, a button to shop now, or a call now button.

Directions

When you’re including directions to your business, it’s an excellent way to add some geographically specific keywords to your page.

Optimize for SEO

Be sure to optimize the location page for SEO. This includes images, the title, and the meta data of course. The meta data will be used for the SERP (Search Engine Results Page), so it should include your brand, the location keyword, as well as your keyword; all of which should have been in the title too. The meta data allows a bit more space for extra selling tips!

Your website is your 24/7 sales tool so your website must be ready to receive visitors and convert traffic into sales. We work with you to understand how you approach your business and industry, your customer acquisition tactics, and most importantly your competitors and how you position yourself against them. With this information we solidly position your business online and become your partner in success.

Show your business to the world with Webtivity Marketing & Design!

 

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Oct
21
You Set Up Your Facebook Business Page, Now What?
Posted by Meredith on 21 October 2019 02:43 pm

Facebook Business Page

It’s important for your business to have a Facebook Business Page, but how do you utilize it to your best advantage now that you have it set up? Facebook is constantly evolving to give business owners the opportunity to market themselves better, so what better way to market yourself than by putting yourself out there on this giant?

The size of your business doesn’t matter. Your business can be big or small, what does matter is setting your brand up for success by getting your business out there, and keeping up with the times. Facebook is a great tool to help keep your customers in-the-know when it comes to new products, events, and growing your audience.

Here are some marketing tips to help you utilize your Facebook Business Page:

Audience

Know who your Facebook audience is. Facebook has a built in tool called Audience Insight which can give you useful information about your targeted audience to help you maximize your ad budget so you can target people who are more likely to become customers. You can also tailor content towards your audience by posting with the right tone and at the right times.

Strategy

Your Facebook Business Page won’t become an overnight success. This takes time and work. Do your homework and research to be sure that you’re not wasting clicks in the wrong places.

Free Marketing

Think of your Facebook Business Page as a free marketing avenue. This page helps people get to know your brand, your services and offerings by what you’re posting and sharing. What you’re sharing should be useful to them, and connected to your business.

Content

Post engaging content and on a regular basis. Posts with either an image or a video receive two times the engagement than those with text alone.

Monitor

It is very important that you monitor your page on a daily basis, this way you can respond to comments, questions, and messages in a timely manner. People love interacting with the brands they love. Even negative comments are good, because when you respond to them, it helps you to improve, and it shows your audience they can trust you.

Hopefully with these tips you can begin to find that Facebook can be an essential marketing channel for your business. For more information about Webtivity’s marketing programs, click here.

The post You Set Up Your Facebook Business Page, Now What? appeared first on Webtivity Marketing & Design News.


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Sep
23
Webtivity Marketing & Design: Proud Sponsor of Learn@Lunch
Posted by Meredith on 23 September 2019 02:46 pm

Proud SponsorWebtivity Marketing & Designs is excited to announce that we are a proud sponsor of Tampa Bay Beaches Chamber of Commerce’s upcoming Learn@Lunch “How to Use Storytelling to Promote Your Brand Across Social Media” taking place this Thursday, September 26th at the Holiday Inn Harbourside Hotel & Suites at 401 Second Street, Indian Rocks Beach, FL 33785. The event runs from 11:30am to 1:00pm and is $15.00 for Chamber Members, and $20.00 for non-members.

This Learn@Lunch will help to teach attendees how to use storytelling to promote their brands across social media. While enjoying lunch, there will be a discussion about how businesses should focus on knowing their audience, as well as how to create great content so they can become good storytellers on their different social media platforms; especially on Facebook, Instagram, and Twitter. There will be different examples of stories and content which have been used in social media and have resonated with the audience here in the St. Petersburg and Pinellas County markets.

Speaking at the Learn@Lunch is Matthew Cimitile, the Communications Officer for the University of South Florida St. Petersburg (USFSP). Matthew reports and writes news and events for USFSP print, online and social media platforms. He also serves as their contact person for media requests, and assists in crisis communication.

For more information, or to register for the Learn@Lunch, click here.

 

The post Webtivity Marketing & Design: Proud Sponsor of Learn@Lunch appeared first on Webtivity Marketing & Design News.


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Aug
19
The Secret Behind a Successful SEO Campaign
Posted by Meredith Bardsley on 19 August 2019 04:11 pm

Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

Successful SEO Campaign

  • Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
  • Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
  • Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
  • Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
  • One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
  • A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
  • As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
  • Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
  • If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

The post The Secret Behind a Successful SEO Campaign appeared first on Webtivity Marketing & Design News.


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Aug
12
Fact vs Fiction: Facebook Friend Request Is A Hacker
Posted by Meredith Bardsley on 12 August 2019 11:19 am

We’ve all seen them, in fact I saw one yesterday. !!!!!! Do not accept friend request from XXXXXX XXXXX she’s a hacker!!!!! But is it true? What will really happen if you accept a friend request from someone you don’t know? They will have access to your personal information (which you shouldn’t allow anyway), but if someone tells you a Facebook friend request is a hacker, does thaty really mean they will hack your computer and all of your Facebook friends’ computers? Let’s find out.

Facebook Friend Request is a Hacker

What’s mentioned above is actually a hoax and it has been running around Facebook for quite a bit of time. And while it is true that there are people out there copying profile images and names, posing as an individual, in effect creating a duplicate account, going through and requesting all of your friends again, they aren’t hackers.

Snopes provides several examples of what this hoax look like below:

  • Do not {read / open / respond to / join}
  • an {e-mail / text message / friend request / }
  • Sent by {real name / e-mail address / screen name}!
  • If you do, {you / your computer / your Facebook account / everyone on your contact list / your children}
  • Will be in danger of falling victim to a {serial killer / computer virus / hacker / predator}.

 

These messages are circulated around and around with names swapped out randomly. And with names you would know, making you more likely to believe the hoax.

One of the most widely used hoaxes is to not accept friend requests from hackers named Christopher XXXXXX and Jessica XXXXX or they will somehow figure out your computer’s ID and address.

If you open a message that contains a link, NEVER click on it. This goes for anything, a message, an email message, even if it isn’t coming from a hoax like this. Always go to the source. Links can contain a virus which can infect your computer, and can gain access to bank accounts and so much more.

There was another hoax involving all the major internet email players like Hotmail, AOL, Yahoo and others. Microsoft and Norton sent users an email warning them they might receive an email titled “Mail Server Report”. Advising them that when they opened it, they would get a disturbing message stating that “It is too late now, your life is no longer beautiful.” Users would lose everything in their computer. They were asked to pass it on immediately.

Subsequently there were different variations of this in Italy, West Africa, and again in the United States.

The bottom line is that this will continue, these are hoaxes, they’re scare tactics. Don’t spread the fire. Don’t open anything suspicious, and especially, don’t click on any links!

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