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2016 TechXpo
Posted by Meredith Bardsley on 14 October 2016 03:17 pm

On November 3rd, the Manatee Chamber of Commerce will host the 2016 TechXpo at their Lakewood Ranch Office at the McClure Center 4215 Concept Court.

The Techxpo will feature an all-star lineup of local technology experts including Webtivity’s very own Terry Thompson, who will help business owners, managers, and in-house IT staff gain the knowledge they need in order to stay apprised of technology that can help their businesses grow and prosper.

Terry will be a participant in the Web Essentials Panel Discussion, an open forum to help answer questions you may have regarding best practices on web design, search engine optimization, tips / tricks / plug-ins to make your site stand out, and help your clients and customers have an outstanding online experience with you.

The schedule of events is as follows.

9:00 AM – 9:20 AM
Networking and mingling with local IT experts

9:20 AM – 9:50 AM
Social and Mobile Computing2016 TechXpo

9:55 AM – 10:25 AM
Web Essentials Panel Discussion

10:30 AM – 10:50 AM
Disaster Preparedness & Recovery

10:55 AM – 11:25 AM
IT Security & Your Business

11:30 AM – 12:00 PM
Questions and Answers

Tickets are:

$28 – Manatee Chamber Members and Manatee Young Professionals
$38 – Non-Members and Guests

Enter our coupon code Webtivity to save $5.00 on admission.

Register here.

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Why Digital Marketing is Necessary for Business.
Posted by Janvier Nshimyumuremy on 11 October 2016 11:16 am

Why Digital Marketing is Necessary for Business.

In the digital marketing field, we are experiencing a change in the way businesses operate. Almost any good or service can be sold or advertised online which is the reason why most companies have changed their strategies on how to advertise their products. The goal of internet marketing is to spread awareness of the business’ product and services.
Digital marketing encompasses a growing field of different strategies, like search engine optimization (SEO), Pay-Per-Click (PPC) advertising and social media outreach.
Business owners and organizations are investing more and more money in marketing but with an emphasis on digital marketing because our society is getting more and more dependent on the Internet to provide information on just about any subject. The most top rated companies today are using some form of Pay-Per-Click advertising. This is the reason why advertising platforms like Google’s Adwords are bringing in on average more than 100 million dollars per day.
According to, Mobile Pay-Per-Click advertising is the fastest growing segment of digital advertising.



There are numerous online marketing benefits:

  1. Businesses that decide to advertise online have a chance to present their products to millions of online users simultaneously.
  2. Online marketing brings traffic to your website. when the clients are happy with your product they can always come back to your website to purchase more or refer a friend and that is called free advertisement .
  3. Digital marketing generates high conversion rates .
  4. Digital marketing connects you with mobile consumers which allow them to connect with the business on the real time.

We have seen the grow of digital marketing for the last 5 years where it doubled since 2012.


Digital Marketing in 2013

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Meet the team at Webtivity
Posted by Meredith Bardsley on 23 September 2016 11:17 am

Our team has grown and we feel like it is time for you to meet us all, to put some faces behind the company and to know more about what we do all day.


What is your name? Terry Thompson

Where are you from? Trout Creek, MichiganTerry Thompson

How did you get to Webtivity? Bought the company in 2009

How would you explain your job? Man of many hats.

What is your favorite color? Blue

I can’t go a day without… Coffee and my dogs.

Where can we find you on the weekend, and doing what? Camping or hanging out by the pool.


What is your name? Brian Dubil

Where are you from? Born and raised in Sarasota FloridaBrian Dubil

How did you get to Webtivity? I completed my AS in computer graphics and design. I was looking for a job in the design field. I heard about a job opening at Webtivity through a friend, went in for the initial interview and the rest is history.

How would you explain your job? Diverse, you never really know what you will be getting into day to day.

What is your favorite color? Dark Green or Navy Blue.

I can’t go a day without… Tea, love me some tea!

Where can we find you on the weekend, and doing what? Spending time with the family, whether it’s being lazy on the couch, out paddle boarding or on an adventure they are always with me.


What is your name?  Tim Seward

Where are you from? Rockville, MD/ just outside of Washington DC Tim Seward

How did you get to Webtivity? Met Terry at a local St. Pete business.

How would you explain your job? Customer Relations. I get the client and keep them happy. I liaison between the marketing team and the client. I go to community meetings to keep the face of Webtivity current and alive. SALES!

What is your favorite color? Blue

I can’t go a day without… COFFEE!!!… And music

Where can we find you on the weekend, and doing what? At home, working on the house OR out with friends laughing…the gym too.


What is your name? Didier Bizimungu

Where are you from? I am originally from a small country in East Africa called Rwanda. Didier Bizimungu

How did you get to Webtivity? I was lucky enough to be hired by the Webtivity family shortly after graduating from the University of South Florida

How would you explain your job?  My job varies day by day. From entire campaign management to minute details that might take a few days. The constant theme to my job would be the excitement; every day presents a different challenge.

What is your favorite color? My favorite color is blue. It invokes a calm emotion within me.

I can’t go a day without… That would be a prayer.

Where can we find you on the weekend, and doing what? You will find me in nature either hiking, biking, playing with my dog at the park, or even just taking long walks.


What is your name? Meredith Bardsley

Where are you from? Beverly, located on the North Shore of Massachusetts. Meredith Bardsley

How did you get to Webtivity? I moved to FL (finally) and was fortunate enough to see the job posting, thought it was perfect for me, and I got the job!

How would you explain your job? I do many different things day-to-day. I manage social media accounts; write blog posts, online marketing, website support, customer service. I learn something new here every day!

What is your favorite color? Purple. My condo up north was ALL purple!

I can’t go a day without… Coffee and the ocean

Where can we find you on the weekend, and doing what? Enjoying all that is Florida! Running, kayaking, paddle boarding, boating, yoga, visiting one of our many preserves, and taking pictures of rainbows and sunsets.


What is your name? Janvier Nshimyumuremyi

Where are you from? Kigali (Rwanda) Janvier Nshimyumuremyi

How did you get to Webtivity?  I was referred to Webtivity by a friend.

How would you explain your job?  Responsible for delivering marketing programs to support the growth and expansion of our clients’ company products and services.

What is your favorite color? Blue

I can’t go a day without… talking to my daughter.

Where can we find you on the weekend, and doing what: Most of the time, I spend my weekend with family, road trips and spend lot’s of time either at the pool or the beach.

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5 ways to increase traffic to your website.
Posted by Janvier Nshimyumuremy on 14 September 2016 02:29 pm

The biggest challenge a business owner faces is the lack of traffic to his or her website.  This is an enormous challenge because no traffic means nobody knows about the business’s services. Today, we will look into 5 easy ways to increase traffic to your website.

Great content: It’s highly recommended to take the time to find great content to put on your website or blog. Having quality content is one of the top factors google uses to display your website in search engine results. Great content becomes beneficial to your website by bringing traffic to your website and when the customers are happy and find the website’s content relevant they are more likely to share them.

Blogging: Blogging is one of the best ways to drive traffic to your website because, every time you write a blog, it adds new content on your website which is what search engines love, with this new content, your website is more likely to show up in the top search results on search engines.  Blogging not only brings you traffic, it also creates a relationship between new and existing customers.  Every time a customer leaves a comment, they are more likely to come back to read the reply to their comment, which creates a consistent audience to your website.

Social Media:  Social media is a great tool to promote your content and be connected to a mass audience. Social media platforms like Facebook, Twitter, Google+ and more can help lead traffic to your website and start a conversation that can be shared through other social media platforms.

Advertise:  Advertising will immediately increase your website’s traffic. By using Pay Per Click advertising like Google Adwords and social media advertising.  For example, Facebook allows you to advertise by choosing the exact audience you want to target which makes it easier to convert the targeted traffic. Businesses are increasingly using social media advertising to drive traffic to their websites and to promote their services to the mass audience social media presents.

On Page SEO:  On-Page SEO plays a huge role in ranking high on search engines.  Having relevant keywords in your website content will make it easy for search engine to find your website and give it a good ranking. All this cannot just happen without good content.

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How To Write a Viral SEO Rich Article
Posted by Didier Bizimungu on 26 August 2016 02:53 pm


Like all great written content, your first step should be research. Research, research, and research again. Whether it is Google, an seo search enginesEncyclopedia, or your grandma Lucille, I don’t care what source you use, but be sure to run your topic through a rigorous test process to make sure your content will reach or even surpass your intended goals. Things to look out for:

Has someone already covered this topic?

  • Not necessarily a deal breaker since every topic has a potentially unlimited number of angles an author can cover. It is good to get a gist of the content other related articles have on the topic. If you do not plan on making your article as comprehensive, maybe a different take on that subject might be more fitting.

Is my topic saturated with results already?

  • The amazing World Wide Web has been around for a very long time. Take a moment to make sure your topic has not been beaten into a saturated pulp. Pick interesting angles, niches or even a related; more obscure field to increase the likelihood of your article standing out. Remember the absence of search results does not equal the absence of search queries.
    Can I use related articles to round out my knowledge on my chosen subject?

In your research, you might discover some things you did not know about your topic. Take a moment to absorb this information, round out, and refresh your knowledge on the chosen topic.

Picking a Topic

Picking a topseo article strategyic is the first important step in creating quality popular content. For SEO purposes this topic is going to be synonymous with our chosen keywords. For this purpose, we are creating an article to add to our website. I am going to assume initial keyword targeting was done, and that two-word keyword targets have been adequately covered. We will focus on three-word keywords in this article, but if you are just starting out in your SEO journey, feel free to replace three-word keywords with two-word keywords.

Another reason to focus on three-word keywords is the sheer number of search engine results available with two keywords. Otherwise, the competition will be tough. This should not be attempted on a lowly side article but within the main page content of the website.

First things first, run the three-word keywords through your favorite search engine and ask yourself the following questions:

  • Has someone already used these keywords? If so, are there more than ten results directly referencing them? Are they in the same order as I am using them? Ten results are not the end all be all final decision-making number, but it’s a good rule of thumb to use.
  • Is my topic saturated with results already? You are looking for three keywords with less than three pages exactly referencing your chosen keywords.

The All Important Title

The title is the second most important feature of your article. This is what search engine users will see first. Consider it your book cover. Have you ever bought a book simply because its cover initially caught your eye? This is in the same league. Your title will reverberate throughout the world wide web, and represent your entire article in a few short words. There are several things you can do to ensure your article becomes the eye-catching gem that I am sure you wish it to be.

  • Include numbers. For example “top ten”, “four reasons”, and other references to a list.
  • Make sure to include your three chosen keywords.
  • How to titles attract more attention (see this article you are reading).
  • Run your title through a couple of search engines, and make sure someone hasn’t already used it.


seo codeFormatting is an important factor when it comes to whether those starry-eyed visitors you attracted stick around. It will be the difference between whether they read your whole article or just click on the next Pinterest picture. Formatting is equally as important to SEO. There are several guidelines to follow to ensure maximum reader retention.

  • User proper grammar. Simple, but often overlooked on the Internet.
  • Keep your paragraph length to a maximum of four sentences. Attention spans only get lower on the Internet.
  • Have an instance where you bold, italicize, and underline the chosen keywords. This can be done up to twice per article, as too many formatting changes hinder reader attention.
  • Link to your website from your article at least once. This can be to the index page or any other page where you wish to increase SEO rankings.
  • Include a minimum of at least one picture in the article. There is no maximum when it comes to pictures, because those low attention spans absolutely adore images.
  • If you have a video include it in the article. This can be placed anywhere during the length of the article, but the beginning, directly in the middle or the end seem to be most effective placement for video content.

Images and Pictures

Picturseo imagees are your ticket to retaining reader attention. Use them wisely by enveloping text around them wherever possible. Make sure to include an alternative image tag to each image to increase search engine friendliness. This is where you want to include your three chosen keywords in this text.

Original images are preferred, as they are loved by all the major search engines. But if originals are not possible, feel free to use any other source as long as it is legal. You want to avoid any copyright infringement for ethical reasons, as well as protecting your website’s reputation.

The Conclusion

In the summary, after wrapping up your article make sure to link to the index page or main page of your website such as Webtivity Designs. This tells visitors where to go for more information. At the very end of the article, include a short sentence with your phone number and a link to your contact us page or email.

After Steps

social media seo rich contentNow, what? You’ve done your due diligence, your article is up and live. What else can you do to ensure the maximum reach of your article? Hop on social media channels, and I mean all of them. Facebook, Twitter, Google+… all of them. Post a short snippet your article’s title and encourage readers or followers to check it out. This is an excellent opportunity to include an original picture that was included in your article. Or a video if your article contained one.

Social media updates with multimedia attachments do almost five times better than their plain textual alternatives.

The next step is an evaluation of the effectiveness of your article. Jump on to your website metrics system and gauge the impact your article has on your website traffic. Analyze and optimize, find out what your audience loves and what it hates. Adjust accordingly for future articles.

seo analyticsThis is the most important step in this whole guide. If you do not have an analyzing step you are basically starting from scratch on every single article you write! I know people get busy, so even if you check on your previous articles progress once when you are writing the next one, please do it.

That one glance may be the difference between making a costly mistake and taking advantage of an otherwise unknown opportunity.

If you’d like a free consultation on how to better market your business using original content, please contact us at Webtivity Marketing & Design.

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