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Beware of Website Hosting & Domain Billing Scams
Posted by WDS on 12 October 2020 05:05 pm

website hosting scamWebsite hosting & domain name renewal scams

There are numerous website hosting and domain name renewal scams or deceptive advertisings circulating today. We were even recently target with this “invoice” only to discover it was a deceptive way to try to host our website. We host our own website along with about 99% of our clients’ websites so knew this was not right. Unfortunately, we have had clients lose money thinking they were paying for their website hosting and/or domain name renewal based on similar mailings. One client that managed their own domain name and lost it through a scam. By the time we were notified it was too late. They had to get a new domain name losing all that search engine optimization power behind their original domain.

All of these scams or deceptions are about the money. Some just take your money and you get absolutely nothing. No website hosting, no domain name renewal just less money in the bank. These companies tend to disappear quickly. Others do deliver on there promise but now they control your website and domain name. Can you trust them? Unfortunately, they may not provide the service that you were accustomed. Worse if you try to leave they hold your website and domain name hostage to try to force you to stay. Yet others target popular domain names to hijack and resell at a high price either back to you or someone else.

What can you do?

Thoroughly read the notice you received. While this one looks like an invoice, further down it does say it is a solicitation not a bill. If it’s not a bill, then why make it look like one? They do it with the hopes that you don’t realize it is just a solicitation and pay it. If you have an accounts payable department, it may slip through.

If you are still not sure, contact your website provider. Here at Webtivity Marketing & Designs offer website hosting, website support, and domain name management.  99% of our clients would receive invoices for these services directly from us. If you are part of the 1% that only receives support, we know where website is hosted and domain name managed. Scan or take a picture of the notice and send it to us. We are more than happy to determine if it is legitimate.

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Posted by WDS on 06 October 2020 10:52 am


A&Z Innovations


A&Z Innovations

A&Z Innovations is a newer company that specializes in sanitization or cleaning products. With their own line, GienX, A&Z has established itself as a player in the hand sanitizing field. But their website didn’t exactly match the cohesive branding they were going for. Utilizing Shopify, a crisp, clean design was a little hard to make come alive. So, with the help of a web design and digital marketing company like Webtivity, a new site was created with the professional look and feel to match A&Z’s products.

This new WordPress website is designed using mobile first design techniques as recommended by search engines like Google. It showcases their products and utilizes WooCommerce (the largest e-commerce platform used in WordPress websites) for their shopping cart.  Combining professional web design, new technology, and digital marketing techniques, A&Z’s new website is already climbing the ladder in search engine results.

Switching platforms is certainly a learning curve, but the owners of A&Z Innovations have stepped up to the plate. And with their ongoing SEO campaign with Webtivity, more customers are driven to the website, increasing traffic and overall product sales. Not to mention, it’s a beauty!

About A&Z Innovations

Based out of Florida and specializing in hand sanitizer, A&Z Innovations carries its own line – GienX. Sold in 8 oz. containers or a full gallon jug, their products are reasonably priced. Along side these products are microfiber towels, both blue and white.

Recently partnering with Ultima, A&Z now carries car cleaning and polishing products. From acrylic waterless car wash, to polish and tire & trim guard, A&Z is expanding its inventory of products to share with their customers. Not just are they worried about the cleanliness of your hands, but now they’ve got your vehicle covered too!

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services, including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit

Webtivity Marketing & Design – Contact

Tim Seward, Business Development Director

Phone: 941-753-7574 x107

A&Z Innovations – Contact

Juan Lozano and Nanacy Hernandez, Owners

Phone:  (941) 243-9515


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How Exactly Do Search Engines Work?
Posted by Meredith B on 14 September 2020 09:49 am

We know we open an internet search page, type in what we’re looking for, and hope we get what we’re looking for. But what is actually going on? Many consumers don’t actually know how search engines work. And even more just click on the first thing that pops up, which is usually an ad.

how search engines work

When you type a query into a search engine, all relevant pages are identified and given to you in a set of search engine results. This relevant data is driven by more than what you just typed in, other information is used such as:

  • Your location
  • Language
  • Previous search engine history
  • Which type of device is being used (mobile, desktop)

The websites that are being returned to you are also determined by Google algorithms which can be made up by all kinds of different factors. These factors can include:

  • The relevant keywords or phrases used on a page of a website that could be included in your search.
  • The intended search, yes, Google usually knows what you intended to search for.
  • What’s new; Google is always looking for freshness. What’s the latest movie, or what’s the latest release on Netflix. Google knows those types of searches matter, so they will rank higher.
  • Search engines also reward high quality content. They’re looking for experts in the field, and other things like content that can be trusted. This can come in the form of quality backlinks and how well the site is optimized.
  • Websites that rank higher are also websites that are usable. They need to be speedy, mobile friendly, and they will typically be located in close proximity to you. They’re not going to send you halfway around the world to a pizza place.

How search engines work should matter to you, because you’re trying to reach consumers and rank higher on search engine results pages. You need to be creating content for users, not search engines like Google or Bing, because ultimately, users drive exactly how search engines work!

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Website Design for Homepage Conversions
Posted by Meredith B on 31 August 2020 09:50 am

A business website is like an online storefront. This is how customers are attracted to your brand, store, or business. This is where you introduce your services or products, and let them know how your service or product can help them. Having a web design team in conjunction with a marketing team can make a website design for homepage conversions an easier process.

Consumers are quick to walk away from a store that doesn’t have something that interests them in a window whilst window shopping. The same rings true when they land on a website. This is why it is so important to capture them as soon as they land on your homepage and increase the chances for homepage conversions.

These are some important strategies that must be addressed on a successful website design:

Call to Actions (CTA’s)

Not only does a homepage need a call to action, but it needs to be above the fold. This means that a website visitor shouldn’t have to scroll down the page to find it. If you want phone calls, emails, people to subscribe to your newsletter, all those CTA’s should be above the fold in an easy to see button for them to click. Such as “learn more”, “call now”, “subscribe”, or “email”.

Proof Equals Trust

When someone lands on your website for the very first time, they’re not only looking for information, but they want to see that your company is one that can be trusted. This is where social proof comes in handy. This can be accomplished through many different forms. Actually, the more the better.

  • Client Testimonials
  • Reviews
  • Case Studies
  • Awards
  • Partnerships

Use More Than Once CTA

People come to websites for various reasons. Don’t leave them with only one option. They might be a first time visitor, or maybe they’re there to leave a review, or read a blog, or to see your services. Having many CTA’s gives them many opportunities to search your site further. The key is to be user friendly. You don’t want to only give them one button, what if that isn’t what they’re looking for? Give them options, this way you can please the masses.

Contact the team at Webtivity for to discuss making your website with a homepage designed for conversions!


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5 Reasons Online Reviews Are Essential for Your Business in 2020
Posted by Didier Bizimungu on 28 August 2020 10:19 am

Online ReviewsIt’s an accepted fact that online reviews are essential for businesses. Online reviews build credibility, help seal deals, and encourage clients to reach to you to start a one to one conversation. All of that adds up to a vital component of a business’s online reputation management efforts.

2020 is kicking this importance into high gear. In their most recent 2020 State of the Local Industry Report, Moz found that reviews are now the second most important factor in rankings in SEO rankings. We, in the digital marketing sphere, have watched this component of marketing continually increase in importance with seemingly no end to its rise.

But their importance doesn’t just stop at SEO. Today, your friendly marketers at Webtivity Marketing & Design will explore five reasons why online reviews are essential for your business in 2020 and moving forward.

Search Engine Rankings

The importance of online reviews to search engine rankings cannot be understated. Google is now, and has been for the past three years, the largest and fastest growing review platform. Garnering Google reviews should be your first priority out of any platform. Google uses these reviews to ascertain your rankings in its algorithms. Next to Google My Business elements, Google reviews, are now the second biggest factor Google takes into account for your rankings. In terms of the easiest and fastest search ranking factor to influence, Google reviews are it.

Local Traffic = Local Clients

In essence, there are two types of rankings in search engines. Overall rankings and local rankings. The latter is the biggest concern for small businesses that rely on online sales and lead generation as an essential component of their business. If overall rankings are influenced by online reviews, local rankings are doubly so. Behind being physically close to the searcher, reviews are the second most important reason a search engine shows a business before another. The other important factors being the consistency of citations and the quality of content on the business’ website.

Building Credibility

Brand building should be a concern for every business owner who seeks to excel in their market. If your clients don’t know your brand or don’t trust it, your business will suffer in the short and long term. Reviews show that other users of your service or buyers of your product had a positive experience with it. Companies who ignore this importance often suffer from a lack of reviews, which can lead to once-off negative reviews having a significant impact on their business. Get ahead of any disgruntled customer, enact a review gathering strategy before you need positive reviews to help counteract any negative ones. Google’s review policy offers little leeway in removing reviews.

Online Reviews Are Essential

Reviews Close Deals

Always Be Closing or ABC can be translated to RCD for Reviews Close Deals when it comes to consumer decisions online. BrightLocal recently found that 82% of all consumers read online reviews for local businesses, that number jumps up to 93% for people aged between 35 and 54. In that last second, when a potential client finds your business and is close to deciding to make a purchase, reviews are your best closers. The high regard buyers hold in reviews cannot be understated. The importance increases as the demographics get lower as the younger generations lean on the opinions of their peers to make decisions in an increasingly choice-field market.

Communication is STILL Key

From year 1 to the year 10,000, one thing will always be true; we humans love to communicate with each other. Online reviews are essential for communicating with your clients online. They are a forum for honest interaction with your customers where you can reinforce positive perceptions and explain any negative issues you may encounter. The important factor to consider here is that this conversation exists with or without your input. The ability to get it to be written down in a format where you can respond to it represents a dynamic shift in not only reputation management but overall brand management as well.

This brings us to the end of our top 5 reasons why online reviews are essential for your business in 2020. If you are ready to proactively take control of your online brand call Tim at  941-753-7574 x107 or send him a message here.


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