Responsive Design vs Mobile Websites vs Mobile Apps
Posted by Troy Newport on 07 March 2013 08:25 am
My goodness technology moves fast! Only 2 years ago I was blogging about the difference between mobile websites and mobile apps. Today responsive design is adding a whole new consideration for your website project. Many aren’t sure of the differences between these mobile approaches to marketing. Before you can choose the type of mobile experience you want to build, you need to consider your audience. If they are viewing your website on a mobile phone, do they want the same experience and information you offer on your main website? Chances are they are accessing your mobile website for a completely different reason than they would your main website.
For example, your website may contain a lot of content the average visitor wouldn’t want to try to consume on a mobile device. In that case you may want to consider having a small mobile website that provides the most pertinent information about your business, the easiest ways to reach you, and then provide a link to your main website. Or your typical visitor may want to be able to interact with your company and save account information on their mobile device. In that case you may want to think about a mobile app.
Once you have assessed how mobile visitors will want to interact with you, here are a few things to keep in mind:
An example of responsive design: www.bostonglobe.com
An example of a mobile website: http://m.cnn.com
An example of an app: https://play.google.com/store/apps/details?id=com.cnn.mobile.android.phone
So remember: consider your audience and how they are interacting with you; consider the technologies you need; and then choose the right strategy for your mobile properties. Your visitors will love you for it!
The post Responsive Design vs Mobile Websites vs Mobile Apps appeared first on Webtivity Internet Marketing Blog.