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Dec 11 |
4 Tips for Using Pinterest for Your Online Store
Posted by Troy Newport on 11 December 2013 06:23 am |
Pinterest has been stepping up their game, and based on eCommerce research consumers can be influenced by “pins” they find on the popular social media website. Research shows Pinterest can drive as much traffic to an online store as some of the “old guard” such as Twitter. Even better, some studies have shown up to 10% higher conversion rates from traffic coming from Pinterest in comparison to traffic from other social media websites! It’s no wonder online stores have been taking notice what this social media website has been doing since their launch in March, 2010. With over 70 million users and 2.5 billion pageviews, here are some things you should know about leveraging your Pinterest business account for your online store: Pin It Buttons Rich Pins Pinterest Analytics Taking advantage of Pinterest means you must have fabulous photos on your website that inspire people and make them want to share. Remember the majority of Pinterest users are women, so if your product lines are geared toward men perhaps Pinterest isn’t the right avenue for you. Top product categories that tend to do well on Pinterest are: Food and Drink, DIY and Crafts, Home Decor, Hair and Beauty, Women’s Fashion, Weddings, Kids, and Holidays/Events. Pin away! The post 4 Tips for Using Pinterest for Your Online Store appeared first on . | |