Digital Marketing Trends
Posted by Meredith Bardsley on 29 July 2019 09:18 am
What digital marketing trends are going to work for your small business? Each year there are new tips and tricks designed to help your business flourish. Here are some of the most effective digital marketing trends right now. Which ones will keep you ahead of the competition?
All of your marketing should be optimized for voice search. With devices such as Amazon’s Alexa, iPhone’s Siri, and Google search, people are searching more with their voice than they are with their keypads. This makes optimizing your SEO towards voice search more important.
Guest Blog Posts
Blogging is very important for your website. It adds fresh content, which search engines LOVE. Guest blogging is a great way to get your content on other websites, spreading your reach even further! Not only does it spread your reach, it adds credibility to your website! One important thing though, before you decide to offer to submit a guest blog post, submit it to a website with a higher domain authority than yours.
Social Media Messengers
Using social media messengers is a great way to target new customers, it’s also a wonderful way to interact with current customers AND save money at the same time. The amount of active users on messenger apps and on social media apps are the same, and with people spending more time on social media, a social media marketing campaign could be more effective than an email marketing campaign.
AI (Artificial Intelligence) and Chatbots
With AI becoming smarter by the day, it makes sense to use AI and Chatbots in our marketing campaigns. AI can learn so much about a target audience, consumer behavior, and it can collect data from several different social media platforms. With all this information, campaigns can be sent out with content users want to see.
These are just a few of the trends that are hot right now. See more digital marketing trends in this article.