RSS Feed
Latest Updates
Aug
19
The Secret Behind a Successful SEO Campaign
Posted by Meredith Bardsley on 19 August 2019 04:11 pm

Driving traffic to your website is the goal of any successful SEO campaign, while there aren’t any real secrets, there are some essential elements to a successful SEO campaign. Here are some helpful tips to get you there.

Successful SEO Campaign

  • Who is your target audience? If you don’t know who you are targeting, you can’t position your campaign for success. So the first step in a successful campaign is determining your target audience.
  • Most people today are shopping on the go, therefore they are using mobile devices. Your campaign must be mobile friendly and be using voice search terms which lead to mobile friendly pages on your website. Reaching people where they are at will be difficult if your site and campaign aren’t optimized for mobile.
  • Keyword optimization is important when you’re trying to target specific audiences. Use target keywords, and phrases which will help people find your relevant information. Keyword research is an important tool to use prior to launching any campaign.
  • Optimize meta titles, and meta descriptions to the relevant content of each page of your website, complete with the target keywords of that page. This is important as the meta title is what is displayed in the SERP.
  • One of the best tactics to get search engines to recognize and reward your website is with fresh content. The easiest way to add content to your site is with blogs. Be sure blogs are optimized for SEO, and shared on social media sites for optimum reach.
  • A good link building strategy is an important part of any successful SEO campaign. This is how your website can reach a larger audience. Having a good number of backlinks helps to bring new traffic, as well as brand authority to your website.
  • As your online presence grows, it is very important to respond to reviews, both the good and the bad. This will not only help your reputation, but help increase your online ranking. Customers can offer you the best, free advertising in the world.
  • Social media is a great platform to help convey your message and passions to potential and existing customers. It’s free, make sure you’re utilizing it.
  • If you’re putting all this work and effort into SEO, make sure you’re making use of the reports and analytics that are available. You want to see the success of your campaigns, and see where you can improve.

No matter how great your website looks, if it isn’t well positioned in search engines, it won’t attract customers. Learn more about the SEO Campaigns Webtivity Designs offers in the Bradenton and St. Petersburg Florida areas.

The post The Secret Behind a Successful SEO Campaign appeared first on Webtivity Marketing & Design News.


Read more »



Aug
12
Fact vs Fiction: Facebook Friend Request Is A Hacker
Posted by Meredith Bardsley on 12 August 2019 11:19 am

We’ve all seen them, in fact I saw one yesterday. !!!!!! Do not accept friend request from XXXXXX XXXXX she’s a hacker!!!!! But is it true? What will really happen if you accept a friend request from someone you don’t know? They will have access to your personal information (which you shouldn’t allow anyway), but if someone tells you a Facebook friend request is a hacker, does thaty really mean they will hack your computer and all of your Facebook friends’ computers? Let’s find out.

Facebook Friend Request is a Hacker

What’s mentioned above is actually a hoax and it has been running around Facebook for quite a bit of time. And while it is true that there are people out there copying profile images and names, posing as an individual, in effect creating a duplicate account, going through and requesting all of your friends again, they aren’t hackers.

Snopes provides several examples of what this hoax look like below:

  • Do not {read / open / respond to / join}
  • an {e-mail / text message / friend request / }
  • Sent by {real name / e-mail address / screen name}!
  • If you do, {you / your computer / your Facebook account / everyone on your contact list / your children}
  • Will be in danger of falling victim to a {serial killer / computer virus / hacker / predator}.

 

These messages are circulated around and around with names swapped out randomly. And with names you would know, making you more likely to believe the hoax.

One of the most widely used hoaxes is to not accept friend requests from hackers named Christopher XXXXXX and Jessica XXXXX or they will somehow figure out your computer’s ID and address.

If you open a message that contains a link, NEVER click on it. This goes for anything, a message, an email message, even if it isn’t coming from a hoax like this. Always go to the source. Links can contain a virus which can infect your computer, and can gain access to bank accounts and so much more.

There was another hoax involving all the major internet email players like Hotmail, AOL, Yahoo and others. Microsoft and Norton sent users an email warning them they might receive an email titled “Mail Server Report”. Advising them that when they opened it, they would get a disturbing message stating that “It is too late now, your life is no longer beautiful.” Users would lose everything in their computer. They were asked to pass it on immediately.

Subsequently there were different variations of this in Italy, West Africa, and again in the United States.

The bottom line is that this will continue, these are hoaxes, they’re scare tactics. Don’t spread the fire. Don’t open anything suspicious, and especially, don’t click on any links!

The post Fact vs Fiction: Facebook Friend Request Is A Hacker appeared first on Webtivity Marketing & Design News.


Read more »



Aug
9
Why Flash is Bad for Business Websites
Posted by Didier Bizimungu on 09 August 2019 08:48 am

adobe is badAdobe Flash had a great run. It was the most popular way to insert animations, games, videos, and other rich features into a website for a significant part of the Internet’s existence. For a substantial amount of time, it was the only option website creators had to create a dynamic, visually pleasing website. However, that time has passed. Adobe Flash is bad for not only websites but business. So what brought us here? What are the causes of Flash’s fall from grace? Webtivity Marketing & Design will delve into the myriad of reasons why Flash is bad for business.

Adobe Flash’s Background

The now deprecated Adobe Flash produced rich media internet applications such as mobile games, mobile applications, animations, audio, and even video applications. The main difference between Flash and its predecessors was the ability of the user to interact with the animations. Website visitors could click, type, and manipulate the Flash window creating an amalgam of results that drew users into the website. That level of interactivity was previously unknown to the World Wide Web that led it to be one of the most popular applications to include in a website.

Why Flash is Bad for Business

Flash has been on the decline for years now. Alternatives such as HTML5, WebGL, and Web Assembly have been the go-to methods for animating content for going on a decade now. Major browsers such as Google Chrome, Firefox, and Internet Explorer have not been loading Flash applications automatically for years! It is known for causing an innumerable amount of security flaws that place users at risk of being taken advantage of by unscrupulous websites. Search engines now penalize you for having flash applications, mobile devices can now barely load it, and most mobile devices have done away with it completely. Flash is now outdated to the point where Google Chrome will now no longer load it starting in 2020 regardless of user preference.

Flash is Bad for Business, But Now What?

It’s time to update your website if you still have Flash applications on it. You are losing rankings against your competitors in search engines by the minute. You’re losing business from users who visit your website and run into the error you see below. Would you do business with a business whose website presents you that error? Most importantly, are you going to go through all of those actions just to see the rest of the website?

 

 

 

 

 

 

 

The Bad Flash Solution

An updated website does NOT have to break the bank. Thanks to Webtivity’s revamped website design packages, you can now have the best of both worlds: a brand new website, at an affordable price.

Reach out to Tim at (941) 753-7574 or send us a quick message for a swift rundown of your options.

The post Why Flash is Bad for Business Websites appeared first on Webtivity Marketing & Design News.


Read more »



Aug
1
Webtivity Launches New Website for Marcia’s Music Studio
Posted by Meredith Bardsley on 01 August 2019 02:32 pm

Experienced Piano Teacher Joins Cyberspace!

Marcia Powell teaches piano lessons in Clearwater, FL and just so happens to be our Business Development Director’s piano guru. Marcia was looking to establish herself online and create a landing zone for those looking for a piano teacher in the Pinellas County area. She also wanted the capability to update the website internally, so the WordPress platform was recommended for the project.

Webtivity Launches new website

 

Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today’s browsers & mobile devices. The site includes extensive student testimonials and photography to provide a more detailed overview into Marcia’s musical ability and teaching prowess.

 

About Marcia’s Music Studio:

Marcia’s Music Studio provides piano lessons to all ages. From the young beginner to the older one, from the novice to the pro, Marcia delivers outstanding lesson material & tweaks her tailors training techniques to each individual student.  Her many years of experience and passion for her art shine through in her demeanor with students and results in their learning. Marcia also loves to accompany singers in shows and parties. Her accompanist services are also available upon request.  For more information please visit https://www.marciasmusicstudio.com/.

 

About Webtivity Marketing & Design:

Webtivity Marketing & Design, a Bradenton & St. Petersburg based company, serves clients throughout the U.S. and other parts of the world. Webtivity provides website design/development and cross-media marketing services including search engine optimization, pay-per-click, social media, email marketing, and branding/identity services. Using a consultative approach, Webtivity works with clients to develop an effective marketing strategy based on their business, customers, competition, and budget.  For more information, please visit www.webtivitydesigns.com.

 

The post Webtivity Launches New Website for Marcia’s Music Studio appeared first on Webtivity Marketing & Design News.


Read more »



Jul
29
Digital Marketing Trends
Posted by Meredith Bardsley on 29 July 2019 09:18 am

What digital marketing trends are going to work for your small business? Each year there are new tips and tricks designed to help your business flourish. Here are some of the most effective digital marketing trends right now. Which ones will keep you ahead of the competition?

Digital Marketing Trends

Voice Search

All of your marketing should be optimized for voice search. With devices such as Amazon’s Alexa, iPhone’s Siri, and Google search, people are searching more with their voice than they are with their keypads. This makes optimizing your SEO towards voice search more important.

Guest Blog Posts

Blogging is very important for your website. It adds fresh content, which search engines LOVE. Guest blogging is a great way to get your content on other websites, spreading your reach even further! Not only does it spread your reach, it adds credibility to your website! One important thing though, before you decide to offer to submit a guest blog post, submit it to a website with a higher domain authority than yours.

Social Media Messengers

Using social media messengers is a great way to target new customers, it’s also a wonderful way to interact with current customers AND save money at the same time. The amount of active users on messenger apps and on social media apps are the same, and with people spending more time on social media, a social media marketing campaign could be more effective than an email marketing campaign.

AI (Artificial Intelligence) and Chatbots

With AI becoming smarter by the day, it makes sense to use AI and Chatbots in our marketing campaigns. AI can learn so much about a target audience, consumer behavior, and it can collect data from several different social media platforms. With all this information, campaigns can be sent out with content users want to see.

These are just a few of the trends that are hot right now. See more digital marketing trends in this article.

The post Digital Marketing Trends appeared first on Webtivity Marketing & Design News.


Read more »